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2.2 Cynthia Stuart: Communicating to Communities

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National Alliance to End Homelessness
National Alliance to End Homelessness
TecnologíaEmpresariales
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Communicating to communities Creating a communications strategy to avoid/overcome NIMBYism
[object Object],[object Object]
Why, who, what, how strategy= messages/messengers/medium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key pro-proposal messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rebuttal messages ,[object Object],[object Object],[object Object],[object Object]
Messengers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Third party endorsers: ANYONE THE AUDIENCE FINDS CREDIBLE WHO ISN’T LINKED TO YOU and who can substantiate your messages:
Medium ,[object Object],[object Object],[object Object]
A word about media… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If reactive: don’t duck & cover ,[object Object],[object Object]
A word about tours…
 
 
[object Object],[object Object]

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2.2 Cynthia Stuart: Communicating to Communities

Notas del editor

  1. Debra brought with her decades of psychological and statistical data about persuasion, group mentality, the ethics of NIMBYism. I cannot begin to do her justice. But this added the filter of messages that had been tested in a wide variety of settings as well as polls as to what messages resonate.
  2. Two caveats here: Although thinking thru messaging is critical if you are anticipating opposition, it is important to do under all circumstances. You never know when a slam dunk will go south. And determining messages/messengers/medium is just part of an overall strategy to build support for supportive housing.
  3. Tell story of Lakeview SRO, tell story of CB/CB lockdown in Brooklyn,