Uncovering how positive or negative was the debate, what sort of emotions were felt and then what was the unique and important theme of the debate talk.

1. Cognitive Politics
US ELECTIONS 2016
Uncovering the Second Presidential Debate

2. Second Presidential debate
Debate data ?
• Public Transcript (text)
GOOGLE SEARCH: “Transcript of the second presidential debate”

3. Debate Sentiment Score
Hillary Clinton Donald Trump
Sentiment here indicates the polarity of the debate
(expressed). It’s measured from the debate-transcript.
Score ranges from -1 which is very negative to +1 which is
very positive.

4. Donald Trump
Unique and Important themes from Trump’s speech

5. Hillary Clinton
Unique and Important themes from Hillary’s speech

6. Hillary Clinton - Emotions
• Elevated Emotions
• Reproach is disapproving others
action(s). (Opposite of
Admiration)
• Anger is evoked when there is a
reproach and feeling distressed
(distress is feeling displeased
about the actual consequence
(of an event))
• Fear is being displeased about a
prospective consequence (of an
event)
Higher Fear

7. Donald Trump - Emotions
• Elevated Emotions
• Reproach is disapproving
others action(s). (Opposite of
Admiration)
• Anger is evoked when
there is a reproach and
feeling distressed (distress
is feeling displeased about
the actual consequence (of
an event))
• Fear is being displeased
about a prospective
consequence (of an event)
Sharper one
Low Fear
Low Distress

8. THANK YOU
TURNING HUMAN INTELIGENCE IN TO BUSINESS VALUE
http://www.textient.com
Twitter: @_textient
Photo credits
Wikimedia Commons
Commons.Wikimedia.org

9. Disclaimer
• The views mentioned here are our own
• Data if used for this article have been sourced from available information in the
public domain and has not been authenticated by any statutory authority.
• Although every reasonable effort is made to present current or appropriate
information, there are no guarantees of any kind. Data accuracy cannot be
guaranteed. All analysis included herein are based on data from public sources,
but no representation or warranty, expressed or implied, is made as to their
accuracy, completeness, timeliness, or correctness. We are not liable for any
errors or inaccuracies, regardless of cause to you (readers, users).