Discovering the Feelings behind Thanksgiving 2014 Celebrations . - Social media digital finger print Analytics

1. NATIONAL CURRY WEEK 2014
What feelings are driving Thanksgiving 2014..?
Social media Digital Fingerprints of Thanksgiving
Photo credit : Satya Murthy, Flickr
Sankar Nagarajan
TEXTIENT Analytics
www.textient.com
27, Nov’14

2. Uncovering the feelings of
Thanksgiving 2014
From Social Media

3. Joy - The Dominant Emotion*
- Followed by Anticipation
 Joy & Anticipation indicates feelings of
hopefulness, confidence, buoyancy &
cheer
 Joy & Trust indicates affection , interest
and pleasure

4. Distinct Positive Feelings
Discovered from Primary Emotions profile
 Positive emotions helps develop Social resource: Establishing & Solidifying Bonds. Social
resource here seem to overall map closely to the dimensions of Love, Warmth &
Gratitude
 Positive emotions is said to motivate bonding, solidify commitment between partners .
Ref. The Handbook of positive emotions

5. Feelings & Social Significance
Significance
Feelings
Long-lived
Experiential
Directed
Directed: Enthusiasm,Excitement,Hope,Caring
Experiential: Joy,Closeness,Love
Long-lived: Pleased,Gratitude,Blessed
The Functional benefits of Love, Gratitude & compassion has the ability to improve
people’s long-term social value (consequently the stability within a social group)
Ref. The Handbook of positive emotions

6. * Expressions of Happy feelings..
* Sample Excerpts
Find out what I'm cooking this #Thanksgiving, link in my bio. Hint: it's all really delicious. http://t.co/rdbq3m7BQX
@azi….watching all ur comedy specials on #Netflix it's a merry #Thanksgiving
I just love #Thanksgiving so much. I wish it was ours all over again up here. Happy Thanksgiving to my American friends & family!
Thankful My #ThanksGiving Is Gonna Be Pleasant In The 80's!! #WestÜp #WestWestYall #PRAYDAILY… http://t.co/PlT5vKpbUe
Keep it save this #Thanksgiving and dont forget to have fun
Hello all Americans, wish you a wonderful Blessed #Thanksgiving holiday..Thanks for home #dialysis ..I can stay warmer and eat more..yay!
Finally accomplished everything I needed to do for my #Thanksgiving feast...now just gotta get this bird in the oven.
Using some good music to keep me motivated in the kitchen #BayouCityBrassBand #Thanksgiving… http://t.co/fgl8wbVKKk
Happy #Thanksgiving to all! Looking forward to playing for our fans and friends beginning February 2015.
Stay home w/ the family on #Thanksgiving and save your shopping 4 #SmallBusinessSaturday in Little Italy. #SanDiego http://t.co/qxogkg32ew
Although I'm miles away from all my family and closest friends, I am eternally grateful for them all! #Blessed #Thanksgiving #feelingloved
Our Heavenly Father: He never leaves nor forsakes us, He sent his son for us, a people unworthy, be thankful for that. #Thanksgiving #Father
Christmas is trying to BURST out of my seems!! One more day and then I'm golden! I can wait!! #Thanksgiving is important too!!
@davxx….It will be a beautiful and diverse #Thanksgiving I'm sure. Filled with exotic flavors 
"The music is tinging in the kitchen"-mom. Translation: the cooking timer is going off #Thanksgiving

7. The rise of Happiness!
As we near the countdown …
Twitter Facebook

8. Who is feeling Very Happy!

9. Social reach of the Feelings..
* Social reach has a significant potential to influence the social network.
Emotional context of the messages can impact how the network is influenced..
Twitter reach

10. Social reach of the Feelings..
Who is more influential ?!

11. Cues to Happy Feelings..
- Emotion context
Temperature is going to be below 60 for #Thanksgiving morning. I love
getting some comfortably cool weather for the holidays.
Hoping that one of my FavePeople@Kimtxxx.. is getting to celebrate
#Thanksgiving at home! Safe travels where ever you may be!

12. Aspects of Anticipatory feelings
- Context of Anticipation drivers (Expectation, Preparedness,Excitement, Happiness & Predictions)
('drive', 'safe')
(‘grocery', ‘shopping')
('better', 'family')
('cooked', 'properly')
('get', 'high')
('chocolate', 'turkeys')
('eat', 'hearty')
('cant', 'wait')
('everyone', 'happy')
('long', 'weekend')

13. Anticipation: Getting Ahead of the Curve
"Skate to where the puck is going, not to where it is." This famous saying
byWayne Gretzky, “the greatest player of all time” according to The
Official Encyclopedia of the National Hockey League, nicely sums up the
feelings of anticipation.
As to the ability to predict where things are going is important for ice
hockey players , The Feelings of Positive Anticipation in this finding offers
predictive cues towards enhanced Social Happiness, Bonding and Positive
reciprocations and relationships to come by during Thanksgiving..

14. Happy Thanksgiving!
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15. Disclaimer
The views mentioned in this presentation my own
Data and charts if used, in the article have been sourced from
available information in the public domain and has not been
authenticated by any statutory authority.
Although every reasonable effort is made to present current
information, there are no guarantees of any kind. Data
accuracy cannot be guaranteed. Social analysis included
herein are based on data from public sources, but no
representation or warranty, expressed or implied, is made as
to their accuracy, completeness, timeliness, or correctness. I
am not liable for any errors or inaccuracies, regardless of
cause to you (readers).

16. Credits
• Photo – Sathya Murthy , Flickr
– Creative commons Attribution 2.0 Generic (CC BY 2.0)