1. SUMMER TRAINING PROJECT ON HERO CYCLES LTD PRESENTED BY: NAGENDER SINGH SHEKHAWAT

6. Started in 1944, started business of bicycle spare parts in Amritsar.

7. By 1956, began to assemble the entire cycle at their manufacturing plant in Ludhiana.

10. Founded 1956

11. Headquarters Ludhiana

13. QUALITY POLICY “Hero cycle limited shall have to stay in Global mainstream by continually innovating products and services and instutionilizing its efforts for Quality and Productivity improvement Through Effective leadership, Human Excellence, Technological up gradation, Appropriate work environment and ensuring compliance to applicable regulatory requirements Thereby Enhancing the Customer confidence.”

15. Good corporate image

16. Location advantage

17. Strong brand image

18. Good customer base

20. THREATS – Local / non branded manufacturers of cycle parts. Chinese cycles entering in INDIA in big way. Motor bike industry is damaging business.

21. TITLE OF RESEARCH A study on dealer’s perception on cycle industry in Punjab

22. NEED OF STUDY Dealers- drivers of business To know the dealer’s satisfaction towards Hero Cycles Ltd. The study would give ideas in terms of the expectations of dealers and their suggestions for better business. The study would also suffice a comparative study of major cycle brands.

23. OBJECTIVES To know cycle brands dealt with by dealers along with the market share of major brands. To find the factors of satisfaction and dissatisfaction regarding major players in cycle industry To find the market leader of cycle industry . To identity the dealers’ suggestions and expectations with respect to the cycle industry .

24. RESEARCH METHODOLOGY DESIGN- Descriptive POPULATION- Bicycle dealers in Punjab SAMLPING UNIT- Each dealer who has filled the questionnaire is the sampling unit. SAMPLING TECHNIQUE -Non probability convenient sampling DATA COLLECTION – PRIMARY DATA SECODARY DATA

25. LIMITATIONS IN RESEARCH AREA RESTRICTION SAMPLE SIZE MINDSET OF DEALERS WHILE SHARING INFORMATION SHOP INCHARGE MAY NOT BE THE OWNER

26. EXPERIENCE IN DEALERSHIP No fresh entrants in form of dealers

27. AUTHORIZED DEALERSHIP OF VARIOUS COMPANIES Hero cycles tops the no of authorized delaers Others are the least in this line

28. DEALING OF CYCLES OF VARIOUS COMPANIES BY DEALERS All dealers sell Hero cycles Local brands are highly sold after Hero brand

29. TOTAL PERCENTAGE SALES(MONTHLY) BREAKAGE FOR VARIOUS CYCLE BRANDS

30. CYCLE BRAND RECOMMENDED TO CUSTOMER BY DEALERS

31. CYCLE BRAND HAVING MAXIMUM COMPLAINTS

32. COMPLAINT HANDLING ABILITY OF VARIOUS CYCLE COMPANIES 2=HIGHLY SATISFIED 1=SATISFIED 0=AVERAGE -1=DISSATISFIED -2=HIGHLY DISSATISFIED

33. PROMPTNESS OF CYCLE COMPANIES TO RESPOND TO REQUESTS/ENQUIRIES OF DEALERS 2=HIGHLY SATISFIED 1=SATISFIED 0=AVERAGE -1=DISSATISFIED -2=HIGHLY DISSATISFIED

34. PRICE JUSTIFIABILITY OF CYCLE COMPANIES ACCORDING TO DEALERS 2=HIGHLY SATISFIED 1=SATISFIED 0=AVERAGE -1=DISSATISFIED -2=HIGHLY DISSATISFIED

35. REQUIREMENT OF TRAINING TO HANDLE HIGH-END CYCLE’S PROBLEMS Few dealers say that training should be given frequently Few say that once given, it can be spread to other mechanics But all agree that they require training.

36. FACTORS CONSIDERED TO BECOME DEALER OF A CYCLE COMPANY

37. COMPANIES DOING PROMOTIONAL ACTIVITIES ACCORDING TO DEALERS

38. COMPANIES EXPECTED TO GET ADDITIONAL MARKET SHARE IN FUTURE ACC. TO DEALERS

39. FINDINGS AND RESULTS No fresh entries in form of dealers in the cycle industry Dealers also deal with other companies apart from Hero cycles Many dealers feel that there is need of more promotion Most of the dealers are satisfied the most from Hero as compared to other brands

40. FINDINGS AND RESULTS Other brands are growing rapidly even though their authorized dealership is very less Avon is performing better than Atlas in terms of sales even with less no of dealers Dealers are mostly not satisfied by the margin and bonuses which they get The high end cycles need specially trained mechanics to solve the problems

41. SUGGESTIONS Need of better promotional activities and margin Complaint handling ability should be maintained Company should not lose its quality standards at any cost Promotional activities of different kinds.

42. Contd.. Proper training Feedback from dealers Inspection Different advertisement like T shirts Take care while packing ,loading and unloading Attractive color schemes