Ramesh Sa Ppresentation2011

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R&D Investment ( € Millions ) We must continuously improve our portfolio of products if we wish to maintain and build on our current leading position as a vendor of enterprise application software. In 2010, we increased our research and development (R&D) expense €138 million, or 9 %, to €1,729 million (2009: €1,591 million). We spent 13.9 % of total revenue on R&D in 2010 (2009: 14.9 %). Our R&D expense as a portion of total operating expenses declined from 19.7 % to 17.5 % year over year. Excluding expenses associated with the TomorrowNow litigation, our R&D expense as a portion of total operating expenses was little changed since the previous year.

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Market Forces Price erosion due to globalization and cyclical capital investment Customer demands for customized products with short lead times Decreasing customer loyalty Increasingly complex customer base and regionally diverse customer base Trend toward offshore manufacturing Low market growth Resulting Key Challenges ,[object Object],[object Object],[object Object],[object Object]

KEY BUSINESS ACTIVITIES - mySAP ERP

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ZSL Offering Application Implementations Production Support Data Warehousing Enterprise Service offerings Application Enhancements Application Upgrades Application Re-engineering Customized Training Database Management Remote DBA Services Applications Assessment & Review

Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],Best-cost service commitment is just the tip of the iceberg…

Ramesh Sa Ppresentation2011

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