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Means end chain

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Nahid Anjum

The document discusses the means-end-chain framework and applies it to laptops. It introduces means-end-chain theory, then discusses a laptop product by outlining its concrete and abstract attributes, functional and psycho-social benefits, and instrumental and terminal values according to the means-end-chain model. The document aims to analyze how attributes, benefits, and values are related for laptops using the means-end-chain approach.

EducaciónEntretenimiento y humorEmpresariales
1 de 8
Means-End-Chain Presented by- Shishir Ramkumar Sharath Ghosh Nahid Anjum Diya Mazumder Rakesh Gakare
Agenda • Means-end-chain • Our product • Attributes • Benefit • Values
Means-end-chain Product Knowledge Attributes Benefit Values Concrete Abstract Functional Psycho-social Instrumental Terminal
Our product • Laptop • Sample size-8
Attributes Concrete • Battery back-up • Sound quality Abstract • Performance • Value for money • Student friendly • After sales services
Benefit Functional • Safety • Speed Psycho-social • Economical • ROI • Opportunity cost • Satisfaction • Entertainment • Responsibility
Values Instrumental • Status • Stand apart from crowd Terminal • Happiness • Mental peace
Means end chain

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