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Powerpoint used for oral defense of Master thesis proposal.

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Najla Slowe BUS 590 - Dr. Gilbert June 22, 2009 On-Line Branding Strategies: How to Develop A Strong Brand Management Strategy For Business-to-Consumer E-commerce? Directed Research Proposal
[object Object],[object Object],[object Object],On-Line Branding Strategies Traditional Media Print, Radio, TV NEW MEDIA Internet ,[object Object],[object Object],[object Object],[object Object]
Subquestions ,[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV Research Question ,[object Object],[object Object],[object Object]
Review of Literature ,[object Object],[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Review of Literature – continued ,[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Chapter 3 Can traditional strategies apply to e-commerce branding strategies? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Chapter 3 – continued On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV ,[object Object],[object Object],[object Object],[object Object]
Chapter 4 How to encourage repeat visits to e-commerce sites? ,[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Chapter 4 – continued ,[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Chapter 5 Can small businesses mimic big brands’ success? ,[object Object],[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Chapter 5 – continued ,[object Object],[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV
Conclusion – continued ,[object Object],[object Object],[object Object],[object Object],On-Line Branding Strategies NEW MEDIA Internet Traditional Media Print, Radio, TV

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  • 1. Najla Slowe BUS 590 - Dr. Gilbert June 22, 2009 On-Line Branding Strategies: How to Develop A Strong Brand Management Strategy For Business-to-Consumer E-commerce? Directed Research Proposal
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