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Welcome to
                        Social Media Crash Course




zaterdag 9 april 2011
“Faith is taking the
                  first step even when
                   you don't see the
                   whole staircase.”
                        Martin Luther King, Jr.




zaterdag 9 april 2011
Mobiele telefoons moeten aan
      Mobiele telefoons lieft)
      zijn! (geluid wel uit alsjeb aan!




zaterdag 9 april 2011
Oliver de Leeuw




                    @odeleeuw
                                nameshapers
zaterdag 9 april 2011
Hanaâ Benjeddi




                        @hanaabenjeddi
                           nameshapers
zaterdag 9 april 2011
Salmaan Sana




                                      @salmaansana
                        nameshapers
zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
nameshapers
zaterdag 9 april 2011
Get to know each other




                        nameshapers
zaterdag 9 april 2011
3 media voor vandaag




                Agenda:
                - Start with Twitter
                - Linked In
                - Facebook




                                       nameshapers
zaterdag 9 april 2011
Wat vind jij?
         social media heeft een onmisbare plaats in de
           ontwikkeling naar knowledge worker age

     social media is essentieel voor leiderschap van
                vandaag en de toekomst

  social media helpt bij het bouwen van vertrouwen


                        social media leeft de law of abundance

                                     nameshapers
zaterdag 9 april 2011
Wait with starting to
    create your own
    accounts, we’ll be helping
    you with this ourselves




zaterdag 9 april 2011
nameshapers
zaterdag 9 april 2011
best buy



                         nameshapers
zaterdag 9 april 2011
Stappenplan




                           nameshapers
zaterdag 9 april 2011
Confusion


                        Concerns




zaterdag 9 april 2011
Create
                         Create




zaterdag 9 april 2011
Customise



zaterdag 9 april 2011
•`


                             Communicate


zaterdag 9 april 2011
Control




zaterdag 9 april 2011
Stappenplan
                                           Confusion


                                           Concerns




                        Control                                Create




                             Communicate               Customise



zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
Confusion




                        nameshapers
zaterdag 9 april 2011
Confusion




zaterdag 9 april 2011
zaterdag 9 april 2011
                        750.000
zaterdag 9 april 2011
nameshapers
zaterdag 9 april 2011
follow your interests
     waarom gebruik je het?



                        nameshapers
zaterdag 9 april 2011
Waarom gebruik je het?
           "It's not like we're spending our days looking in the
           couch cushions for the elusive revenue model, but
           obviously we've done a lot of thinking about it,"
           Williams said, declining to comment on the
           potential of search deals with Google or Microsoft.
           "I can't tell you exactly what the model is, but it's
           pretty obvious to you that there may be some
           advertising that makes sense...there's a lot of
           commercial activity on Twitter today, there's a lot
           of brand marketers who use Twitter today, and it
           works. We think of Twitter (as) not a social
           network, it's an information network... a
           substantial part of that is commercial and
           theoretically monetizable information."

           Read more: http://news.cnet.com/
           8301-13577_3-10379743-36.html#ixzz11zfmcE4p             Evan Williams
                                                                   (Credit: James Martin/CNET)




         “If we interpret the act of following as subscribing to
         tweets,” the researchers write in their paper, “then
         Twitter serves more as an information-
         spreading medium than an online social networking
         service.”
           Read more: http://www.ere..net/2010/05/13/
           twitter-media-or-unsocial-network                       Haewoon Kwak Changhyun Lee    Sue Moon   Hosung Park


zaterdag 9 april 2011
Waarom gebruik je het?
                        Beroemdheden
                                           Persoonlijke inkijk

      Contact
      leggen met                   Nieuws
      iedereen
                                             Acties &
                                             aanbiedingen
                Informatie
                her/ver/delen
                                       Erbij horen :)
zaterdag 9 april 2011
Create




                        vrijwilliger?
                         •proefpersoon vragen
                         •demo van customize-
                         instellingen geven




zaterdag 9 april 2011
Communicate




                        my rst tweet...
                           •proefpersoon vragen
                           •demo van customize-
                           instellingen geven




zaterdag 9 april 2011
Wist je dat?
                                          Communicate

                    link

                                     RT retweet


               #hashtag

                                      @mention



zaterdag 9 april 2011
Communicate




                        nameshapers
zaterdag 9 april 2011
Shout it out!
                                                          Communicate




                        • tweet             • URL.short
                        • tweep             • # (hekje)
                        • follower          • @mention
                        • timeline          • DM
                        • profile page > statistics

zaterdag 9 april 2011
Goed idee   Communicate




zaterdag 9 april 2011
Control




zaterdag 9 april 2011
Wat is linkedin? commoncraft



                             nameshapers
zaterdag 9 april 2011
Confusion




  zaterdag 9 april 2011
Confusion




                          Peter de Visser, Account Director Marketing
                                 Solutions, LinkedIn Nederland

                          “Iedere seconde wordt er
                           een profiel toegevoegd”




  zaterdag 9 april 2011
Veel mogelijkheden                    Create




                        nameshapers
zaterdag 9 april 2011
zaterdag 9 april 2011
3
                            Create




zaterdag 9 april 2011
5 Privacy settings                                                Customize



    Public Profile

    Member Feed Visibility
      My member feed is visible to…
        My Connections

    Connections Browse
    Your connections are allowed to view your connections
    list.

    Profile Views
    Control what (if anything) is shown to LinkedIn users whose profile you
    have viewed.

    Profile and Status Updates
    Control whether your connections are notified when you update your status or make
    significant changes to your profile and whether those changes appear on your
    company’s profile.

zaterdag 9 april 2011
Custom URL        Customize




zaterdag 9 april 2011
5 Meest gebruikt                         Customize




                            Status updates
                        Who’s viewed my profile?
                               SlideShare
                            Like/comment
                          Recommendations




                                    nameshapers
zaterdag 9 april 2011
Status updates
                        Who’s viewed my profile?   Communicate
                               SlideShare
                            Like/comment
                          Recommendations




zaterdag 9 april 2011
Today   Control




zaterdag 9 april 2011
Ondersteun elkaar

                          Zoek 1 persoon op
                              - compliment
                             - verbeterpunt
                           - shameless stealing


zaterdag 9 april 2011
zaterdag 9 april 2011
Qwiki Facebook
                        http://www.qwiki.com/q/#!/
                                 Facebook




zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
Create




                        my rst friend...
                             •proefpersoon vragen
                             •demo van customize-
                             instellingen geven




zaterdag 9 april 2011
Customize




           Customize Profile
           Add basic profile info
           Understand Notifications
           Create Friends List
           Find friends using email



zaterdag 9 april 2011
Communicate




              Photo’s uploading and tagging
              Email notifications




zaterdag 9 april 2011
zaterdag 9 april 2011
Extra Activities            Create




                        Event
                        Group
                        Fanpage




zaterdag 9 april 2011
Event page   Create




zaterdag 9 april 2011
Group Page                 Create




                                                Communicate




                                     Fan Page




zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
zaterdag 9 april 2011
Twitter > Facebook


                        Twitter > LinkedIn


                        LinkedIn > Twitter


                        Facebook > Twitter



zaterdag 9 april 2011
Ideas cafe
                    “Hoe kan Franklin Covey
                     NL het beste halen uit
                     ieder social medium?”




                            nameshapers
zaterdag 9 april 2011
Connect with us




                        @odeleeuw @hanaabenjeddi   @salmaansana

                                     nameshapers
zaterdag 9 april 2011

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Social Media Crash Course Introduction

  • 1. Welcome to Social Media Crash Course zaterdag 9 april 2011
  • 2. “Faith is taking the first step even when you don't see the whole staircase.” Martin Luther King, Jr. zaterdag 9 april 2011
  • 3. Mobiele telefoons moeten aan Mobiele telefoons lieft) zijn! (geluid wel uit alsjeb aan! zaterdag 9 april 2011
  • 4. Oliver de Leeuw @odeleeuw nameshapers zaterdag 9 april 2011
  • 5. Hanaâ Benjeddi @hanaabenjeddi nameshapers zaterdag 9 april 2011
  • 6. Salmaan Sana @salmaansana nameshapers zaterdag 9 april 2011
  • 12. Get to know each other nameshapers zaterdag 9 april 2011
  • 13. 3 media voor vandaag Agenda: - Start with Twitter - Linked In - Facebook nameshapers zaterdag 9 april 2011
  • 14. Wat vind jij? social media heeft een onmisbare plaats in de ontwikkeling naar knowledge worker age social media is essentieel voor leiderschap van vandaag en de toekomst social media helpt bij het bouwen van vertrouwen social media leeft de law of abundance nameshapers zaterdag 9 april 2011
  • 15. Wait with starting to create your own accounts, we’ll be helping you with this ourselves zaterdag 9 april 2011
  • 17. best buy nameshapers zaterdag 9 april 2011
  • 18. Stappenplan nameshapers zaterdag 9 april 2011
  • 19. Confusion Concerns zaterdag 9 april 2011
  • 20. Create Create zaterdag 9 april 2011
  • 22. •` Communicate zaterdag 9 april 2011
  • 24. Stappenplan Confusion Concerns Control Create Communicate Customise zaterdag 9 april 2011
  • 27. Confusion nameshapers zaterdag 9 april 2011
  • 29. zaterdag 9 april 2011 750.000
  • 32. follow your interests waarom gebruik je het? nameshapers zaterdag 9 april 2011
  • 33. Waarom gebruik je het? "It's not like we're spending our days looking in the couch cushions for the elusive revenue model, but obviously we've done a lot of thinking about it," Williams said, declining to comment on the potential of search deals with Google or Microsoft. "I can't tell you exactly what the model is, but it's pretty obvious to you that there may be some advertising that makes sense...there's a lot of commercial activity on Twitter today, there's a lot of brand marketers who use Twitter today, and it works. We think of Twitter (as) not a social network, it's an information network... a substantial part of that is commercial and theoretically monetizable information." Read more: http://news.cnet.com/ 8301-13577_3-10379743-36.html#ixzz11zfmcE4p Evan Williams (Credit: James Martin/CNET) “If we interpret the act of following as subscribing to tweets,” the researchers write in their paper, “then Twitter serves more as an information- spreading medium than an online social networking service.” Read more: http://www.ere..net/2010/05/13/ twitter-media-or-unsocial-network Haewoon Kwak Changhyun Lee Sue Moon Hosung Park zaterdag 9 april 2011
  • 34. Waarom gebruik je het? Beroemdheden Persoonlijke inkijk Contact leggen met Nieuws iedereen Acties & aanbiedingen Informatie her/ver/delen Erbij horen :) zaterdag 9 april 2011
  • 35. Create vrijwilliger? •proefpersoon vragen •demo van customize- instellingen geven zaterdag 9 april 2011
  • 36. Communicate my rst tweet... •proefpersoon vragen •demo van customize- instellingen geven zaterdag 9 april 2011
  • 37. Wist je dat? Communicate link RT retweet #hashtag @mention zaterdag 9 april 2011
  • 38. Communicate nameshapers zaterdag 9 april 2011
  • 39. Shout it out! Communicate • tweet • URL.short • tweep • # (hekje) • follower • @mention • timeline • DM • profile page > statistics zaterdag 9 april 2011
  • 40. Goed idee Communicate zaterdag 9 april 2011
  • 42. Wat is linkedin? commoncraft nameshapers zaterdag 9 april 2011
  • 43. Confusion zaterdag 9 april 2011
  • 44. Confusion Peter de Visser, Account Director Marketing Solutions, LinkedIn Nederland “Iedere seconde wordt er een profiel toegevoegd” zaterdag 9 april 2011
  • 45. Veel mogelijkheden Create nameshapers zaterdag 9 april 2011
  • 47. 3 Create zaterdag 9 april 2011
  • 48. 5 Privacy settings Customize Public Profile Member Feed Visibility My member feed is visible to… My Connections Connections Browse Your connections are allowed to view your connections list. Profile Views Control what (if anything) is shown to LinkedIn users whose profile you have viewed. Profile and Status Updates Control whether your connections are notified when you update your status or make significant changes to your profile and whether those changes appear on your company’s profile. zaterdag 9 april 2011
  • 49. Custom URL Customize zaterdag 9 april 2011
  • 50. 5 Meest gebruikt Customize Status updates Who’s viewed my profile? SlideShare Like/comment Recommendations nameshapers zaterdag 9 april 2011
  • 51. Status updates Who’s viewed my profile? Communicate SlideShare Like/comment Recommendations zaterdag 9 april 2011
  • 52. Today Control zaterdag 9 april 2011
  • 53. Ondersteun elkaar Zoek 1 persoon op - compliment - verbeterpunt - shameless stealing zaterdag 9 april 2011
  • 55. Qwiki Facebook http://www.qwiki.com/q/#!/ Facebook zaterdag 9 april 2011
  • 59. Create my rst friend... •proefpersoon vragen •demo van customize- instellingen geven zaterdag 9 april 2011
  • 60. Customize Customize Profile Add basic profile info Understand Notifications Create Friends List Find friends using email zaterdag 9 april 2011
  • 61. Communicate Photo’s uploading and tagging Email notifications zaterdag 9 april 2011
  • 63. Extra Activities Create Event Group Fanpage zaterdag 9 april 2011
  • 64. Event page Create zaterdag 9 april 2011
  • 65. Group Page Create Communicate Fan Page zaterdag 9 april 2011
  • 69. Twitter > Facebook Twitter > LinkedIn LinkedIn > Twitter Facebook > Twitter zaterdag 9 april 2011
  • 70. Ideas cafe “Hoe kan Franklin Covey NL het beste halen uit ieder social medium?” nameshapers zaterdag 9 april 2011
  • 71. Connect with us @odeleeuw @hanaabenjeddi @salmaansana nameshapers zaterdag 9 april 2011