The document summarizes feedback from a focus group about a music video and ancillary texts. Key findings include: - Most found the artist in the video likeable and funny, though some had a hard time relating to him. - Pop music was the most popular genre listened to by the group. - The video's genre of pop-rock was correctly identified. - Suggestions were made to improve the video quality and add more performances. - The digipak design appropriately reflected the pop genre.

1. A2 Media Coursework:
Evaluation Question 3:
What Have You Learned From
Audience Feedback?

2. How I Gathered Feedback
• In order to gather feed back I felt that the best approach
would be to hold a focus group as I would be able to get a
detailed response to the questions that I wanted to ask.
• I held a focus group that consisted of 6 girls and 4 boys.
• The grouped ranged from ages 12-18.
• I made the people in the focus group watch my music video
and then asked them questions about my music video, music
genre, how they listened to music and their oppnions of my
ancillary texts.

3. First Question:
• What are your opinions/ impression of the
artist? Opinion of Artist The overall response of my artist was that
he was a very funny and romantic
character. 7/10 thought that he was very
0% likeable and enjoyed his performance in the
video.
11%
Positive Respone However one person out of the ten said
that he had a very unrealistic view of life
11% and found it hard to relate to the character
Negative Response as male.
Nutural Response What I’ve learned: Make sure that the
audience are able to relate to the music
artist and storyline of the music video, as
78%
they are more likely to be interested in the
artist if they can relate to them.
Most of the people who had a positive
response were girls as they said that they
like him because he was romantic. This is
very important as girls were my target
audience when making this music video.

4. Second Question:
• What type of genre do you listen to?
Six people out of ten listened to pop music and
said that they often bought music that they
have heard in the weekly top 40 charts. One
person said they even go online to see who is in
What Genre Do You Listen To? the top 10 in the charts before they buy new
music so the can buy what is in the top 10.
Pop/Top 40 Charts
Three out of ten people said they listened to
10% Rock hip-hop and R n’ B.
0%
Hip-hop/R n' B One person out of the ten said that they
20% listened to alternative music as they thought
Indie that most pop and hip - hop music all sounded
60% Classical the same and sent out a bad message to young
people e.g. sex, drugs and violence.
10%
Alternative
What I’ve learned: From this I have gathered
that it is important that you aim to reach the
demand of the audience as they are the most
important part of the music industry as they
buy the music. And their opinion is what counts
the most.

5. Third Question:
• What genre do you think the song in music
video is? Many identified the video buy it’s
Genre of Music Video right genre and said that the
genre was pop – rock. They were
able to tell because the song was
up beat and dancey, they could
also tell because the music video
10%0% was fast paced.
10% Pop- rock A person even pointed out that
most pop singers sing about love
Rock just as my artist was .
50%
Alternative
What I’ve learned: I’ve have
Acoustic learnt that there a specific
30% element that need to be added to
a music video in order to fit the
genre of the song and style of the
artist.

6. Fourth Question:
• Which media outlets do you use the most to
Most people said that they used the internet to find and
listen to music? listen to music video using websites such as YouTube
, Vimeo , Facebook and Tumblr . They also used the
internet to purchase music.
0%
30% Said That they used the radio and listen to radio
stations such as Capital FM, Choice FM and Kiss. They
often listen when revising or doing homework as they had
digital radio in their rooms and when they are in a car they
30% often listen to the radio.
20% Said they listen to music when they watched TV as
many of them watched music channels such as MTV as it
50% had various forms of entertainment as well as music. Many
said when they watched MTV they would play latest music
videos during advert breaks.
What I’ve learned: These are very important media
20% The Internet platforms in relation to music. It is important that all these
platforms are used when releasing new music especially
Music Channels
the internet as everyone in the group said that they used
Radio the internet and often used it to purchase music . The
group also agreed that the internet was the most useful
way to create awareness for a new artist.

7. People in the group felt that
although they liked the story line
Fifth Question: more could be added to it to make
it more funny.
Others thought that there should
• What could be improved? have been more performances for
example a person said that they
wanted the artist to play the guitar
What Could be Improved and lip sync at the same time.
Others thought that the video
quality could e improved as most
More perfomances music video they watch are often
HD.
More lip syncing Some people though there were
some shaky camera movements
Video Qulity coulde be that could be improved.
improved
What I’ve learned: This has allowed
More could be added to the me to see where I’ve gone wrong
storyline and what I could do better If I could
do it again. This has given a clear of
what the audience what to see in a
0 0 1/5 2/7 2/5 1/2 music video.

8. Sixth Question: Does the digi pak reflect the genre of music video and artist? If so how?
“Yes I can tell from
the digi pak that it
is a pop album. I “The bright
can tell by the colours
bright colours remind me of a
used. On the font
pop video I’ve
cover it says
seen once”
Fate, Love and
Hope most pop
singers sing about
love.”
“The artist is holing
“It looks very a guitar a lot of pop
upbeat and artist use their
instruments, like Ed
happy.” Sheeran.”
I have learned that
there is a certain
look that pop artist
use when they
adverse and sell their
products. I have
successfully achieved
that as every on the
focus group could
identify the genre as
pop.

9. Seventh Question: What genre would you put this advert in? and
why?
“A heavy
“I would say Pop metal band
because it’s very would use
colourful. If it colours of the
was rock it might rainbow to
be darker.” advertise their
album, so it
might be pop
“It looks like or country.”
the Katy Perry
advert for
Teenage
“A lot of my
Dream most
pop albums
of her adverts
look quite
are very
similar.”
bright and
colourful as is
her music and
she sings pop
songs, so this
most be pop.”