Ever find yourself saying: "I want to rank better in Google." Come hear the insider tips on what works, and straight talk with a plan for success to drive more traffic to your startup's website through organic search. This class is for technical and non-technical alike, giving you a broad understanding of the basic concepts and a deep dive into how to really win at SEO.
3. Digital Marketing Agency
● Organic Search
● Online Ads
● Copywriting
● Content Generation
● Social Media
● Data Analysis
● Email Marketing
● Conversion
Optimization
● Inbound Marketing
● Retargeting
● Lead Generation
@namtrok #grinventors paul@connexsocial.com
4. It’s all about the Funnel
@namtrok #grinventors paul@connexsocial.com
5. Micro Conversions
Users visiting Website
165,278
Users visiting Signup Form
508
Users signing up to the Newsletter
326
- 164,770
- 182
0.31%
64.17%
Conversion
Rate: 0.19%
@namtrok #grinventors paul@connexsocial.com
6. What is SEO?
Search Engine Optimization
The efforts revolving around trying to get a
site/page to show up (rank) or increase rank
within a Search Engine Results Page (SERP)
or: Bring users to your site from search engines
@namtrok #grinventors paul@connexsocial.com
7. SEO deals only with
the top of the funnel
It’s all about the Funnel
@namtrok #grinventors paul@connexsocial.com
12. Yes, there are Other Search Engines
● Google 67%
● Bing 18%
● Yahoo 11%
● Other 4%
Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232
@namtrok #grinventors paul@connexsocial.com
19. Keywords
● User terms vs. marketing terms
● Often Questions
● Title a page and write to it
● EX: Keyword “Adopt a Pet”
○ Where can I Adopt a Pet?
@namtrok #grinventors paul@connexsocial.com
20. ● <Title>
● URL
● <h1>
The King of On-Page SEO
@namtrok #grinventors paul@connexsocial.com
26. Social is the new player
● Shares
● Likes
● Comments
● Followers
● RTs/Mentions
● Links
@namtrok #grinventors paul@connexsocial.com
27. A mention or a follow from an influencer will do
more than a mention or a follow from me
Authority Still Matters
@namtrok #grinventors paul@connexsocial.com