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Basic SEO Presentation

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Paul Kortman
Paul Kortman

The document discusses search engine optimization (SEO) and why businesses should care about it. SEO is the process of improving a website to increase its visibility in organic search engine results. It involves optimizing elements like titles, meta descriptions, headings, internal links, and external links from other websites. Regularly updating content and focusing on relevant keywords can help rank higher in search engines over time.

Education
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What is SEO? Why should you care? @namtrok paul@connexsocial.com
Digital Marketing Nerd @namtrok paul@connexsocial.com
What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Data Analysis @namtrok paul@connexsocial.com
What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) @namtrok paul@connexsocial.com
SERP Shopping 1 2 3 Images 4 @namtrok paul@connexsocial.com
SEO SEO vs PPC @namtrok paul@connexsocial.com
Search phrase in the title of the page SEO SERP a bit deeper @namtrok paul@connexsocial.com
Title URL Description Result Elements @namtrok paul@connexsocial.com
Which do you use? @namtrok paul@connexsocial.com
Why is Google the best? @namtrok paul@connexsocial.com
History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000 The authority algorithm @namtrok paul@connexsocial.com
The Authority Algo • Sources/References • Who is most referenced? @namtrok paul@connexsocial.com
SEO Ranking Factors @namtrok paul@connexsocial.com
Code @namtrok paul@connexsocial.com
Code • No Tables • Fast • Semantic Code • Hierarchical @namtrok paul@connexsocial.com
Specific Code • Meta Keywords • Title • Meta Description @namtrok paul@connexsocial.com
Content @namtrok paul@connexsocial.com
Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet? @namtrok paul@connexsocial.com
The King of On-Page • <Title> • URL • <h1> @namtrok paul@connexsocial.com
Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <img src=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p> @namtrok paul@connexsocial.com
Links/Social @namtrok paul@connexsocial.com
Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out @namtrok paul@connexsocial.com
Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links @namtrok paul@connexsocial.com
Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me @namtrok paul@connexsocial.com
SEO Ranking Factors @namtrok paul@connexsocial.com
Remember, SEO has a place Offline WOM Links SEO Social Email Ads @namtrok paul@connexsocial.com
Questions? We’re Hiring! @namtrok paul@connexsocial.com

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Basic SEO Presentation

  • 1. What is SEO? Why should you care? @namtrok paul@connexsocial.com
  • 2. Digital Marketing Nerd @namtrok paul@connexsocial.com
  • 3. What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Data Analysis @namtrok paul@connexsocial.com
  • 4. What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) @namtrok paul@connexsocial.com
  • 5. SERP Shopping 1 2 3 Images 4 @namtrok paul@connexsocial.com
  • 6. SEO SEO vs PPC @namtrok paul@connexsocial.com
  • 7. Search phrase in the title of the page SEO SERP a bit deeper @namtrok paul@connexsocial.com
  • 8. Title URL Description Result Elements @namtrok paul@connexsocial.com
  • 9. Which do you use? @namtrok paul@connexsocial.com
  • 10. Why is Google the best? @namtrok paul@connexsocial.com
  • 11. History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000 The authority algorithm @namtrok paul@connexsocial.com
  • 12. The Authority Algo • Sources/References • Who is most referenced? @namtrok paul@connexsocial.com
  • 13. SEO Ranking Factors @namtrok paul@connexsocial.com
  • 14. Code @namtrok paul@connexsocial.com
  • 15. Code • No Tables • Fast • Semantic Code • Hierarchical @namtrok paul@connexsocial.com
  • 16. Specific Code • Meta Keywords • Title • Meta Description @namtrok paul@connexsocial.com
  • 17. Content @namtrok paul@connexsocial.com
  • 18. Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet? @namtrok paul@connexsocial.com
  • 19. The King of On-Page • <Title> • URL • <h1> @namtrok paul@connexsocial.com
  • 20. Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <img src=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p> @namtrok paul@connexsocial.com
  • 21. Links/Social @namtrok paul@connexsocial.com
  • 22. Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out @namtrok paul@connexsocial.com
  • 23. Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links @namtrok paul@connexsocial.com
  • 24. Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me @namtrok paul@connexsocial.com
  • 25. SEO Ranking Factors @namtrok paul@connexsocial.com
  • 26. Remember, SEO has a place Offline WOM Links SEO Social Email Ads @namtrok paul@connexsocial.com
  • 27. Questions? We’re Hiring! @namtrok paul@connexsocial.com