2. TOP SUPER BOWL SPENDERS 1999-2008 PepsiCo has historically spent more money on Super Bowl advertisements than Coca-Cola, which skipped the event altogether some years. Advertiser …………Years with ads….Ad spending 1. Anheuser-Busch……10 years……….$216.03 million 2. PepsiCo …………10 years……….$142.84 million 3. General Motors ……9 years……….$68.04 million 4. Walt Disney……….8 years……….$57 million 5. Time Warner……….8 years……….$55.69 million 6. FedEx …………..10 years……….$33.09 million 7. General Electric ….7 years……….$30.88 million 8. Coca-Cola…………2 years……….$30.51 million 9. E-Trade Financial….5 years……….$25.27 million 10. Visa USA…………7 years……….$25.20 million Source: TNS Media Intelligence
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4. Sunday's Super Bowl will see advertisers shelling out as much as $3m for 30 seconds of airtime.
5. American football's championship game has a long tradition of extravagant advertising and memorable commercials, and with an audience of 100 million, is seen as a unique opportunity for marketers. Sunday's game between Pittsburgh Steelers and Arizona Cardinals will be no exception. * http://www.independent.co.uk/sport/general/others/advertisers-spend-millions-on-super-bowl-spots-1517428.html
6. HUMOR PLAYS A VITAL ROLE IN MANY OF THE MOST POPULAR AND MEMORABLE ADS AIRED DURING THAT “PRIMEST OF PRIME TIMES”, THE SUPERBOWL!