PR and Social Media Tips and Tools on How to Optimize Your Company Profile at Mobile World Congress 2011 from a Social Media Expert, PR Agency and Real Live Journalist with a Scottish Accent
13. Tasks Dec Jan Feb Agree press releases & themes for MWC Draft press releases Approve press releases Submit press releases to Show Daily Submit press release to MWC preview editions Distribute pre-MWC news? Distribute news @ MWC Preliminary pitch to “friends & family” journalists/analysts Agree top tier target list Pitch journalists for pre-briefings and at-show briefings Pre-briefings with key journalists At-show briefings Follow-up briefings
14. Sponsorship, merchandizing & publicity stunts Pros Cons Sponsorship -Potential for mass awareness -Expensive -Opportunities running out -Limited marketing messages Merchandizing -Potential for years of gratitude (if good gift) -Talking point & ice-breaker -Potentially expensive Publicity stunts -Potential for word-of-mouth -Easy to get wrong -Can be expensive