Teenage Dream

1. Katy seems to be making eye
contact with the audience
drawingthem in and making it
feel directed to them and
personal.
A pictureof the artistis used as the main background.It
becomes the firstthingthat you see and immediately
shows the audience who the artistis. Itis a longshot of
Katy in a suggestive pose representing her as flirtatious
and attractive which is partof her public imageand also
uses the Male Gaze Theory to entice the audience into
buyingher album.
Katy is wearinga purple wig, the same as in her music
video for CaliforniaGurls which isfeatured in the
albumhowever due to a darker lightingthe shadeof
the wig looks much darker. Itis representative of the
artistand creates a recognisablelink to the video.
The name of the artistis positioned rightnext to her
head, this draws attention to it so that after you have
instantly seen the artistthe audiencefinds out who she
is.The font used in the titleis used throughout a
variety of Katy Perry products, this creates a
recognisableimagefor the audience.The font appears
in quite a girly handwritingto show her girly and
feminine qualities and to make itfeel personal to the
audience. It is in pastel colourswhich feel warming and
fun.
Thisis an example of anadvertusedtoadvertise KatyPerry’s
album‘Teenage Dream’ thatwasreleased24 August2010. It
was her3rd
studioalbumandincludes12 tracks, including2
numberone singlesbefore itsrelease,the leadtracks
CaliforniaGurlsandTeenage Dream,and3 number1 singles
and a number3 single followingthe releaseof the album.It
was releasedthroughthe artist’slabel CapitolRecordswhich
isownedbythe Universal MusicGroup.It consistsof songs
fromthe popand dance-popgenre.
A common convention of adverts is to have
links to their social media pages and websites.
Katy has a link to her website, her myspace
page and twitter which were popular social
media sites atthe time of the albums release.
The releasedate of the albumis included in the bottom left. Itis in
a small fontand positioned here so that the focus is on the image
and title however the audienceare given the information so that
they know when it will beavailable.The font used is different to
the rest of the advert and provides a retro and calmfeel.
Titles of singles featured on the albumare
placed in the bottom left corner; they are used
to entice the audience as they may be familiar
with the songs.They arewritten in bright pink so
that they stand out to the audienceand showa
girly feel.
Katy Perry in California Gurls
Bold colours areused to represent the fun and
vibrantsideto the artist.The backdrop is floral print
to showthe girly sideto the artistand props such as
the heart cushion areused to show this and present
themes of love that could be featured in her album.
She is wearingbrightpink heels, this shows her femininity
as well as her fierceness and power which is a motif of her
character.Her costume is quite revealingand quirky which
also represents her persona and attracts the audience
through the malegaze theory.
High key lightingis used which enhances the colours and
creates a celebratory atmosphere. It also puts the focus
onto the artistwho appears to be glowingand shiny
which makes her look young and free.
The title of the album‘Teenage Dream’ is written in
capitalsto make itstand out. It is in a white font which can
represent purity and innocence, italso connotes clouds
and dreaming so reflects the title itself.Itis in a largefont
so stands out on the page.
The image was taken in the same photo-shoot as
used on the single‘Teenage Dream’ so is familiar
to the audienceand shows a recognisablelink.
Her makeup is bold and strikingto showher femininity
and power. She has red lips which make her appear more
seductive and powerful and her eye makeup is striking.