1. Differentiation, Next Practices and Superiority
My last article was on Zero Complaints. If you work on zero complaints, you will
differentiate yourself in the marketplace.
But you need to go beyond, and to differentiate your offerings, and be better than
your completion on them. You need to be superior to them. And that is why you
have to forget about best practices and move to next practices crafted by you that
distinguish you in the eyes of the Customer. And to do this you must know what
creates Customer Value (and what attributes of your offering are critical to him).
This becomes your Value Proposition.
So what differentiates your company (just don’t think products (more features,
facets, size, clout, reach etc.; these may not resonate with the customer)) in the
eyes of the Customer over competition? Do you know? How do you build on these?
Technology, products, processes and systems give a short lived edge, they can be
copied and improved on. Mind set edges are very difficult to copy. Even price is a
short term differentiator, unless the competition is willing to let you die due to low
prices. Differentiators are people and their attitudes, trust, caring, emotional connect
(Apple built a community of Apple lovers).
Certainly price is a differentiator–absent anything else, it becomes the key
differentiator. Let us go beyond apparent differentiators most of your competition will
use, and get to the next ones that customers notice and align with.
Contact Customer Value Foundation to learn how Can you differentiate yourself and
master the art of moving from Best Practices to Next Practices.
Call any Time

2. Mob: (+91) 9971288580
Gautam Mahajan
President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
email: mahajan@customervaluefoundation.com
website: http://www.customervaluefoundation.com
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Customer Value foundation (CVF) helps companies to Create Value and profit by Creating Value for the customers,
employee and for each person working with the companies.
Total Customer Value Management (TCVM) transform the entire company to focus on Creating Value for the
customer by aligning each person's role in Creating Customer Value and getting shareholder wealth and Value.
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