1. Site Accessibility

2. Web Accessibility Definition
9.2.07

3. …but we are only talking about blind people
9.2.07

4. US Population With A Disability
Nearly 20% of the total U.S. population has a disability


5. Impaired Users Are Growing In Size
Minimal estimate is that there are 1.5 million visual impaired

computer users in the US

6. People With Disabilities Have Lower
Computer Ownership

7. What Accessibility Means At ShopLocal
Support of industry standards such as Web

Content Accessibility Guidelines (WCAG – which is
part of the W3C) & Microsoft Active Accessibility
Support of major browsers such as IE & Firefox

Support for JAWS for Windows 8.x and later

which is the dominate leader in screen readers
Support of common web technologies such as

HTML, CSS & Flash / Flex

8. How ShopLocal Builds In Accessibility
Industry research to understand technologies and

emergent standards
Carefully constructed requirements to ensure

maximum number of users are able to use site
Diligent testing using a wide variety of tools

Extensive remediation of issues found in QA

Ongoing tuning so as to continue to “open up the

door” to as many users as possible

9. How ShopLocal Tests Accessibility
ICITA - Firefox Accessibility Toolbar Extension

10. How ShopLocal Tests Accessibility
Freedom Scientific – JAWS for Windows

11. How ShopLocal Tests Accessibility
Watchfire – BOBBY (IBM Rational Policy Tester)