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Nascent tawkon ux design process

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Nascent tawkon ux design process

  1. 1. tawkon for iPhone, BlackBerry & Android UX Design Process www.nascentgrp.com tawkon for iPhone: Design Process May 2011
  2. 2. A brand, product and service innovation consultancy. Working internationally for a wide range of global brands: Presenting: Guy Haviv / Lead Designer / nascent @stupidapp Ori Goshen / Co-Founder, Chief Architect / tawkon @origoshen Presentation at McKesson May 2011 www.nascentgrp.com
  3. 3. About tawkon tawkon is a unique approach to handling public concerns of mobile radiation tawkon for iPhone: Design Process May 2011
  4. 4. at nascent We worked on the user experience for tawkon apps for iPhone, BlackBerry & Android. We also designed tawkon’s brand identity. tawkon for iPhone: Design Process May 2011
  5. 5. tawkon for iPhone Design Process tawkon for iPhone: Design Process May 2011
  6. 6. UX driven process and workflow Concept to product: design process tawkon for iPhone: Design Process May 2011
  7. 7. Platform + User Research v tawkon for iPhone: Design Process May 2011
  8. 8. Ideation v tawkon for iPhone: Design Process May 2011
  9. 9. Scope Definition tawkon for iPhone: Design Process May 2011
  10. 10. Schematic Design tawkon for iPhone: Design Process May 2011
  11. 11. Brand Identity Development tawkon for iPhone: Design Process May 2011
  12. 12. Visual Design: Exploration
  13. 13. Visual Design: Selected Concept
  14. 14. Development Process
  15. 15. Scope Refinement / User Flow Research S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions Outcome: • Removed ~30% of planned features • Detailed map of precise user flows • Final PDR / MRD
  16. 16. Schematic Design
  17. 17. Visual Design • Choosing a visual theme • Aligning with platform & technology limitations • Define animations Outcome: • Designed screens 23
  18. 18. Production & Dev. Integration • Multiple iterations • Getting the production items ready-made to development needs • Performance optimizations 24
  19. 19. Thank You. www.nascentgrp.com www.tawkon.com tawkon for iPhone: Design Process May 2011

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