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Nothing Is Possible Until It's On Facebook
- 1. Nothing is Possible Until It's On Facebook Spreading Ideas in a Noisy World Nassos K. - Creative Director @ OgilvyOne Athens
- 2. Facebook
- 3. Facebook was predicted in 1992 from Jerry Seinfeld?
- 4. Here’s what we have is two people, who hate each other — don’t really ever want to talk — but [Facebook] is like this relationship respirator keeping this marginal, brain-dead relationship alive. ! And, we all do it. Why? So when you come home, you can see that little, #true flashing red [notification]. You go, "Alight! messages!" People need that. ! It’s very important for human beings to feel popular and well-liked amongst a large group of people we don't care for.
- 5. We first must understand we all feel the need to belong and to be significant. #true
- 6. We first must understand we all feel the need to discuss and share ideas we care about!
- 7. !! !! !! Consumers don't care about you at all; they just don't care.
- 8. ! ! ! ! ! ! Consumers need something remarkable. look for talk about like share
- 9. ! ! ! ! ! ! We must create something remarkable!
- 10. ! ! ! ! ! ! We must create today’s news!
- 11. !! !! !! This is what will earn us a place in newsfeed! This is what we are looking for. No matter what we create, or what’s the story we’ll tell.
- 12. !! !! !! A place in Facebook’s newsfeed!
- 13. ! ! ! “One out of every five page views in the United States is on Facebook” — Gary Vaynerchuk, from "Jab, Jab, Jab, Right Hook" book
- 14. 3
- 15. ! ! ! “Great stories happen to those who can tell them.” — Ira Glass