1. Panteion
University
Marketing &
Public Relations
Lab

2. THE BOSTON
MARATHON BOMBING
NEW YORK TIMES on

3. FACTS
Time : 2:50 A.M.
Date: April 15, Monday
Place: Boston Marathon
Incident: bomb explosion near the finish line of
Marathon at Boy;stone Str., just off Copley
Square / bomb found in garbage can
• second bomb exploded several hundred
meters away
•Supposed act of terror

4. ARTICLE TITLES
•Blasts at Boston
Marathon Kill 3 and
Injure 100
•Boston Combs Mile-
Square Crime Scene
After Blasts
•war zone at Mile 26:
so many people
without legs

5. ARTICLE ANALYSIS
•witness testimonials
•reporting facts
•group authors no personal opinion expressed  very
objective
•shocking photographs of the bombing
•little sentimentalism (ex. pandemonium, it had begun as the
perfect day for the Marathon)
•quoting F.B.I. an d Boston Police Officials + Obama's statements
•analytical and long articles
articles written within the first 24 hours
(webpage, Facebook. Twitter, Blog  the lede)

6. SOCIAL MEDIA
Twitter
•live updates
•quoting obama's statements
•an average of 2 Tweets per
hour
•photo reporting on the
crime scene
•many references on the
victims
•reporting on police
measures in new york and
washington DC
•reporting on F.B.I. and
Boston Police investigation
Facebook
•constant article posts on
the updates about the
incident
•live updates
•map post of where the
explosions occurred

8. The Lede (nyt's blog)
•constant updates on the
bombing
•personal writing
•fact analysis
•the "other side“
THE PEOPLE’S OPINION
IS LEANING TOWARDS
TERRORISM

9. CREATORS
Anastasia-Marie Ktena
Dimitris Mathioudakis
Tina Selinopoulou
Koralia Grimopoulou
Petros Dimitrakos
Anastasia Kourou
Ektoras Aerakis
Instructor: Mania Xenou
Assistant Professor / Head of Advertising
Lab:
Betty Tsakarestou