4. Sounds familiar?
• Hire big team very fast because tons of
plans you want to do
• High burning rate for unproven and undone
business model
• Put a lot of marketing effort to gain strong
user base with questionable ARPU
10. Examples?
• 1995, Started with Web
Development, 8 people, 800K
USD revenue
• 1997, Pivoted to Magazine,
Collapse
• 1998, Pivoted to online portal
only with 3 reporters since then
• 2011, Detik.com has 200
people with IDR 100 billion
revenue and IDR 30 billion
profit
11. Examples?
• Started with 3 people
• Almost no cost from 2000
to 2008
• Profitable since 2008
• Largest Indonesia internet
web with IDR 48 billion
revenue
13. Examples?
• Started in last
Ramadan and it’s
profitable since its first
month
• Having thousands of
loyal and repeat
customers
• Operational: 3 people
14. • Be lean, always pursue
profitability, and never fear to
pivot
Thank You