1. Social Media: How Do I Sensibly
Use LinkedIn?
ILTA User Support Peer Group - June 7, 2012
Natalie Alesi
@legalerswelcome
#ILTAUSS

2. Define your goal(s):
 Improve customer engagement
 Network with peers and colleagues
 Keep up-to-date
 Monitor the competition
 Job market
 Establish Industry Expertise
 Research & Learning

3. 1. THE BASICS
How Do I Sensibly Use Linked?

5. 2. UPDATES
How Do I Sensibly Use Linked?

8. 3. CONNECTIONS
How Do I Sensibly Use Linked?

11. 4. SOCIAL CONNECTOR
How Do I Sensibly Use Linked?

14. 5. GROUPS
How Do I Sensibly Use Linked?

15. LinkedIn Groups
LinkedIn now offers a Group Statistics dashboard.
Did you know?
 Join relevant groups relating to your practice area
or university alumni groups
 Monitor the discussions and get a feel for the
group’s conversation style
 Join discussions when appropriate and add
something of value. Ask and answer questions
 Mention your practice area when relevant
 Add connections you interact with in groups and
take the conversation offline when appropriate.

21. 6. ANSWERS & LINKEDIN TODAY
How Do I Sensibly Use LinkedIn?

27. 6. APPLICATIONS
How Do I Sensibly Use LinkedIn?

28. LinkedIn Applications for Legal
 JD Supra’s Legal Updates
 Events
 SlideShare
 Publications
 Wordpress
 Answers
 TripIt
 Reading List by Amazon
 Polls

31. 7. EVENTS & POLLS
How Do I Sensibly Use LinkedIn?

36. 8. THE LINKEDIN APP
How Do I Sensibly Use LinkedIn?

37. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a
LinkedIn Group where he regularly joins discussions and answers questions. Bob
practices in IP and after answering a question in a related group, he was hired.

38. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a
LinkedIn Group where he regularly joins discussions and answers questions. Bob
practices in IP and after answering a question in a related group, he was hired.

39. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a
LinkedIn Group where he regularly joins discussions and answers questions. Bob
practices in IP and after answering a question in a related group, he was hired.

40. 9. FINAL NOTES
How Do I Sensibly Use LinkedIn?

41. Did you know there is a Tweetchat for legal?
#legalchat Fridays 11 am ET
legalchatinfo.wordpress.com

42. @legalerswelcome
www.legalerswelcome.com
Linkedin.com/in/nataliealesi
Facebook.com/legalerswelcome
Gplus.to/nataliehuha
Pinterest.com/legalerswelcome
Legalitprofesionals.com/natalie-huha
nataliebethalesi@gmail.com
Natalie Alesi
Connect with me!