Fans have promoted the Twilight films through various websites and blogs. Websites like www.twilightlexicon.com and http://twilightersanonymous.com provide news, images, forums and chats for fans to discuss the films. These sites promote the films through free content and an engaged fan community. Directors also interact with fans on social media like Facebook to share production updates and solicit feedback. This active engagement of fans online helps create buzz and demand for the films with low marketing costs.
2. Twilight saga: eclipse
Many different ways in which fans have promoted the twilight films through : blogs ,
websites and fan pages dedicated to The twilight movie
• There are dozens of different the websites such as: www.twilightlexicon.com that
has been made by fans for fans. This particular site is significant for the film
promotion as it has personal correspondence with the author of the novels as well
as upcoming news and information involving the cast ,directors or other principles
information that has been released about the films or related to the films.
• Another website that is significant in the fan based viral campaign is
http://twilightersanonymous.com- a blog which not only posts information about
upcoming news involving the film franchise but also has a gallery of image , cards
,quizzes and even a forum for fan to express their opinions or ideas on it. There’s
also a chat option similar to MSN allowing fans the chance to speak with many
people with the same interests as them , etc.
3. Blogs
Blogs give fans
information
instantly ,which
effectively
promotes the
film through fan
,with low or no
cost in marketing
Free product
such as e-cards
and screensavers
entices fans to
keep coming
back to the site .
4. Brand/fan
demand
The director for the new
twilight film wrote on his
face book page a
welcome to Twilight fans
and how he plans to
make the fourth
instalment ,even giving
fans the opportunity to
leave feedback.
The fan demand in
twilight led to the note
from new Twilight
director Bill Condon
5. Social networking sites: Twitter
Twitter allows
the cast to
update what
their doing on
set in order for
their fans to
know what’s
going on etc.
This allows fans to
feel included
within the making
of the film and to
spread the news
on blogs or by
word of mouth.
6. Facebook fan pageJust like
twitter,Facebook
informs the fans
whats going on,but
allows them to
forward the fan page
to all their friends
which gives the film
maximum exposure
to audiences as their
target audience is
primarily found on
this site with 48% of
teens checking in at
least once a day.*
*- statistic found
on
/www.university
business.com
7. Burger King hosted auditions for twilight fans to get the chance to
participate in a local Twilight Saga :Eclipse event. The winning fans
were given the chance to star in a Twilight promo advert for the
company.
You tube has dozens of fan made trailers and video-blogs centered
around the movies and marketing.
Facebook sites and twitter pages have also been popular with fans.
By using well known brands and popular viral and social networking
sites means people are constantly bombarded with the film’s
marketing , and if a fan base has been established for the film
beforehand –(like it has for twilight) then fans are able to demand
specific products , in this instance promo events and upcoming
progress in the distribution or release to items within the franchise.
8. The Girl Who Played With Fire
• There are various movie websites such as Joblo.com which is a movie
network site which have forums dedicated to fan discussion of movies. All
it took is one fan to post a version of the movie poster and a small amount
of movie information such a running time , etc. and people react ,posting
whether they want to see it ,whether the first movie was good and one
person even posted a full review.
• As the target audience of this film is older when compared to the
audience of Twilight , there is less variety in the fan promotion-with most
presented through the same means: social networking sites , review
forums and viral
9. Blogging sites
• All the blogs related to the franchise are
rather similar –with the main aspect on
the films’ progress and news about the
cast . The use of various media platforms
allows fans to interact and continually
distribute fan based media which makes
promotion successful.
Image/video
gallery
Interactive
posts/comments
forums
Once a
person has
become a
member they
are able to
upload
images that
are generally
twilight
themed.
Within the posts,
questions are asked
and the blogs writer
asks for peoples
comments which
presents the idea
that in this
community
everybody can share
their views,etc.
On the website
twilightanonymous.com
there is a forum and a
Chat option which allows
the members to
communicate ,similar to
MSN and the chat option
on social networking site
Facebook.
The easy access to the internet and the rise in free
blogging communities such as Blogger,googleblogs
and wordpress.com-anyone can set up a blog
effectively and promote anything , with blogging
becoming so popular most celebrities and directors
have one ,for updates on movie progress.
