Keynote presentation from Dance UK's Business of Dance - Digital Marketing day at Sadler's Wells June 2014.
Includes real world case studies as well as marketing fundamentals, why you should invest time in marketing and how marketing theory applies to dance.
25. Real
World
Event: The Place
Protein - BorderTales
Season: 3 week season (17nights)
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Length of season = unusual
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Lead:
Caroline Schreiber
Sorcha Hunter
The Place team
Protein team