Do you want to stop trading your time for money - without quitting your job or selling a multi-level marketing (MLM) product? The answer lies in identifying, celebrating, and capturing, your expertise! Everyone has a gift, ability, aptitude or expertise and successful people leverage theirs to regain control of their time and options. Stop playing by the rules of the industrial age and join us in the knowledge economy!

1. Nathan will discuss the importance of training professionals positioning themselves as experts within their fields, by identifying and documenting their own expertise. In today’s economy it helps to establish expertise, even independently of one’s job. Nathan will outline a simple process of identifying, documenting, and branding your expertise. He will also propose new ways of leveraging your expertise in the context of collaborative communities, giving you the ability to lead others with strength and focus. Open Source Yourself Nathan Eckel ©2011 LifeTree Group LLC – 610-616-4182

2. Once Upon A Time We Had The Industrial Era Charles Dickens Plenty of Jobs Lifetime Employment GOOD: Smog Labor Intensive Robber Barons NOT GOOD: ©2011 LifeTree Group LLC – 610-616-4182

3. That was long ago. But most people still live “Industrial Era” lives. ©2011 LifeTree Group LLC – 610-616-4182

4. Today we are in a Knowledge Economy

5. We have great expertise, unlimited communication & cheap technology

6. As a result, we are time poor. Two Types of Experts: Industrial Era Expert – Expertise linked to time Expertise & time traded for $$$ Knowledge Economy Expert – Expertise divorced from time. Expertise branded & documentedinto knowledge products Knowledge products sold for $$$

7. What Do They Have In Common? Cesar Millan Rachel Ray JK Rowling Oprah Dr. Phil Donald Trump They have branded expertise independent of time.

8. Those who align with the Knowledge Economy have leverage & power ©2011 LifeTree Group LLC – 610-616-4182

9. The FOURs The FOURs 4

10. Four Things To Stop Doing: 4 …Playing By the Wrong Rules …Missing Opportunities …Being What You’re Not …Isolating Yourself ©2011 LifeTree Group LLC – 610-616-4182

11. Four Discoveries 4 The Industrial Age is Over You Are An Expert You Must Celebrate Your Expertise You Must Empower Others

12. Four Questions The Industrial Age is Over What Is Your Time Worth? You Are An Expert What Is Your Expertise? Celebrate Your Expertise What Is Your Brand? You Must Empower Others Who Will You Empower? 4

13. Four Solutions Join the Knowledge Economy - Stop trading time for money Build Your Idea Factory - Record & Reuse Your Content Brand Yourself - Know What You Do Best Empower Others - Build Collaborative Hope Communities 4

14. Solution: Join The Knowledge Economy Empower Others With Hope Communities Solution: Join The Knowledge Economy

15. Rumors: Job Stability? Camden – Police layoffs. NJEA – Educator benefits lessened Idaho - Limiting new teacher tenure These Government & Education Jobs are no longer stable. How about Corporate jobs? Small Business?

16. Your Career Stability - Is your situation stable? Ethics - Are you comfortable with the way you have to perform your job and with your company? Can you do the job the way you would like to do it? Flexibility - Can you take time off to be with family or pursue your lifelong dreams?

17. Focus Your Time On Your Strengths!

18. Quit Your Job? My premise is NOT to quit your job! My encouragement is to know yourself – and consider ways to diversify your income. The goal is to stop trading time for money. Having an anchor job as well as side opportunities is a great step forward.

19. Good News Knowledge economy rewards RESULTS But penalizes an employee mindset – showing up, loyalty, etc… If you know your strengths & develop client skills you can have unprecedented leverage in a Knowledge Economy You CAN adapt and win in this economy IF you are willing to change

20. Your Turn Are you in your strengths? Identify one thing you LOVE to do at work? What’s one way to approach 80% activity in that strength?

21. Solution: Build Your Idea Factory Solution: Build Your Idea Factory

22. Steps To Freedom Which Would You Prefer? Work daily for monthly pay? Work once for multiple pay Residual income is compensation that is liberated from your time Goal: Multiple streams of income

23. Idea Facotry ©2011 LifeTree Group LLC – 610-616-4182

24. Document Your Expertise Identify your expertise & turn your mind into an idea factory of knowledge products. Record EVERYTHING you do. Having an archive of every presentation, every speech, every thought is the first step to capturing an idea. Toolbox:Sharpie key ring pen & highlighter | 3x5 card | digital recorder | webcam | netbook/laptop

25. Idea Factory Once you have even a low-quality audio recording, you can harvest that content into products. BTW, *all of us* feel weird listening to our recorded voices or seeing ourselves on video. Get over it  and improve the effectiveness of your content! If your content was good enough for people to show up to hear you live, it’s worth playing with.

26. Your Turn Identify and share one area of expertise that you could begin documenting.

27. Solution: Learn How To Brand Yourself Solution: Brand Yourself YOU !

28. My Recent Journey Identify strengths & weaknesses Celebrate what I love doing & how I help others Recognize & Leave stagnant patterns Decline hard-to-please clients Stop thinking and planning in isolation YOU !

29. LinkedIn Makeover Summary What I Do:I empower my friends to find balance, significance, and joy by living, leading, and leveraging at higher levels. I also:- Identify, celebrate, develop, and monetize expertise.- Brand employee reputations beyond the day job.- Develop results-oriented knowledge products (such as blogs, podcasts, books, etc...).- Create effective webinars that take content global and minimize travel budgets.- Develop collaborative communities of hope.- Invent new models for productivity, collaboration, compensation, and community.- Help you join the knowledge economy and stop trading your time for money.Who I Help: Professionals, Experts, Employees, People in Transition, Faculty, Healthcare, and aspiring Thought Leaders. Specialties Expertise Identification, Celebration, Productivity, and Monetization | Online Collaboration (synchronous/webinars & asynchronous/forums) and Community Engagement | Leadership | Systems Thinking.

30. Solution: Empower Others With Hope Communities Learn How To Brand Yourself Solution: Empower Others With Hope Communities

31. Creating Collaborative Communities Strengths-based Diversity Collaborative not Competitive Encouragement & Hope oriented

32. Utopia or Reality? Consultants band together Titles ID Trainer PM Graphic Designer Performance Consultant Skillset Encouragement | Support | Accountability | Constructive | Diversity

33. Titles Sales (ID) Admin & Accounting (Trainer) Operations & Websites (PM) Marketing (Graphic Designer) Evaluation & Followup (Perf. Consultant) Utopia or Reality? Consultants band together Aptitudes Encouragement | Support | Accountability | Constructive | Diversity

34. Utopia or Reality? Each consultant bands into a collective mastermind group. Each consultant works according to their strengths and also lends their professional know-how in order to benefit the whole. Ben Franklin called this a “junto”. Napoleon Hill (think & grow rich) endorsed “mastermind” groups

35. Take Aways Take Aways

36. The TakeAway Grid TakeAways

37. Action Questions Join the Knowledge Economy - Stop trading time for money Build Your Idea Factory - Record & Reuse Your Content Brand Yourself - Know What You Do Best Empower Others - Build Hope Communities Join the Knowledge Economy – What Is My Time Worth?_______________________________________________________ Build Your Idea Factory - How Will I Record & Reuse Content?_______________________________________________________ Brand Yourself – What Do I Do Best?_______________________________________________________ Empower Others – How Can I Build Collaborative Communities?_______________________________________________________

38. Reminder: We are in a Knowledge Economy

39. Exploit your expertise, unlimited communication & cheap technology

40. Empower Others - with Hope Communities HOPE !

41. You Might Just Start A Revolution YOU !

42. For More Information Nathan Eckel Collaborative Thinker www.linkedin.com/in/nathaneckel