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Converting Web Site Visitors into Buyers Nathan Earl Promotion Management 11/09/2009
Risk ,[object Object]
RISK ,[object Object],[object Object]
Firms Respond to Threat ,[object Object],[object Object],[object Object]
Consumers Want More ,[object Object]
TRUST ,[object Object],[object Object]
Ways to Establish Trust ,[object Object],[object Object],[object Object]
Research ,[object Object]
Article ,[object Object],[object Object],[object Object]
Conceptual Framework ,[object Object],[object Object],[object Object],[object Object]
Signals ,[object Object],[object Object]
Effects of Perceptions ,[object Object],[object Object],[object Object]
Trust ,[object Object],[object Object],[object Object]
Trusting Beliefs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ability ,[object Object]
Benevolence ,[object Object]
Integrity ,[object Object]
Trusting Intentions ,[object Object],[object Object]
Searchers ,[object Object],[object Object]
Findings ,[object Object],[object Object]
Findings ,[object Object],[object Object]
Findings ,[object Object],[object Object]
Findings ,[object Object]
Conclusion ,[object Object],[object Object]
Conclusion ,[object Object],[object Object]
Works Cited Ann E. Schlosser, T. B. (2006). Converting Web Site Visitors into Buyers: How Web Site Investment Increases  Consumer Trusting Beliefs and Online Purchase Intentions.  Journal of Marketing  , 133-148. Hoffman, D. L. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations.  Journal of Marketing  , 50-68. Kim, P. H. (2004). Removing the Shadow of Suspicion: The Effects of Apology Versus Denial for Repairing  Competence versus Integrity-Based Trust Violations.  Journal of Applied Psychology  , 104-118. Kumar, N. L.-B. (1995). The Effects of Supplier Fairness on Vulnerable Resellers.  Journal of Marketing Research  ,  54-65. Moorman, C. R. (1993). Factors Affecting Trust in Market Research Relationships.  Journal of Marketing  , 81- 101. Naquin, C. E. (2003). Online Bargaining and Interpersonal Trust.  Journal of Applied Psychology  , 113-120. Paul Herbig, J. M. (1994). Marketing signals in industrial markets.  Industrial Management and Data  Systems  , 16-21. Sitkin, S. B. (1993). Explaining the Limited Effectiveness of Legalistic 'Remedies' for Trust/Distrust.  Organization  Science  , 367-92. Sobel, M. (1982).  Asymptotic Intervals for Indirect Effects in Structural Equation Models.  SanFrancisco:  Jossey- Bass.

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Trusting Beliefs And Online Purchase Decisions

  • 1. Converting Web Site Visitors into Buyers Nathan Earl Promotion Management 11/09/2009
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  • 26. Works Cited Ann E. Schlosser, T. B. (2006). Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions. Journal of Marketing , 133-148. Hoffman, D. L. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing , 50-68. Kim, P. H. (2004). Removing the Shadow of Suspicion: The Effects of Apology Versus Denial for Repairing Competence versus Integrity-Based Trust Violations. Journal of Applied Psychology , 104-118. Kumar, N. L.-B. (1995). The Effects of Supplier Fairness on Vulnerable Resellers. Journal of Marketing Research , 54-65. Moorman, C. R. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing , 81- 101. Naquin, C. E. (2003). Online Bargaining and Interpersonal Trust. Journal of Applied Psychology , 113-120. Paul Herbig, J. M. (1994). Marketing signals in industrial markets. Industrial Management and Data Systems , 16-21. Sitkin, S. B. (1993). Explaining the Limited Effectiveness of Legalistic 'Remedies' for Trust/Distrust. Organization Science , 367-92. Sobel, M. (1982). Asymptotic Intervals for Indirect Effects in Structural Equation Models. SanFrancisco: Jossey- Bass.