Nathan Trimbach's business and digital marketing portfolio for 2016.

1. nathantrimbach
2016 DIGITAL MARKETING PORTFOLIO

2. nathan trimbach's digital
marketing
portfolio 2
Using Mobile-Centric Ad Campaigns
& Landing Pages to Acquire Local Customers
• Problem: New local massage franchise needed to increase appointments in stores
• Solution: Create mobile-centric geo-specific campaigns giving away a service
• Outcome: 43% average lead capture rate. Over 30k leads across 25 local markets.
• My Part: Owned and executed every part of these campaigns.

3. nathan trimbach's digital
marketing
portfolio 3
Using Facebook Video Ads to Educate & Warm Leads
and Increase Conversion Rate on Lead Capture
• Problem: Learned that 85% of people advertising to hadn’t used the infrared sauna service
• Solution: Create short video ads explaining the benefits and differences of infrared sauna
• Outcome: Retargeted audiences from Video views had an average 8-12% increase in CR
• My Part: Owned and executed every part of these campaigns.

4. nathan trimbach's digital
marketing
portfolio 4
Over 30k Leads Collected in 4 Months
with an Average Conversion Rate of 43.88%
• Problem: Paid Social ad campaigns can lose effectiveness quickly with banner blindness
• Solution: Create near evergreen campaigns and rotatable product offering campaigns
• Outcome: Highly consistent and above average lead capture rates
• My Part: Owned and executed every part of these campaigns.

5. Highly Targeted Facebook Ad Campaign
Decreases CPA from $36.11 to $8.05
• Problem: The client’s traditional average cost for acquiring new leads was $36.11
• Solution: Create highly targeted ads based on gender, location, interests and behaviors
• Outcome: New record of $8.05 CPA. First time making it below $10.
• My Part: Strategy Lead, Ad Campaign Manager, Created Ads, Bidding and Optimization
nathan trimbach's digital
marketing
portfolio 5

6. Facebook Ads Compete with Google AdWords
Campaigns in Conversion Effectiveness
• Problem: SEO & SEM Campaigns were effectively recruiting prospects actively looking
but could not capture needs in local regions. Previous method was newspaper ads.
• Solution: Create Lookalike Audience Facebook Ads from current customer database
• Outcome: Interruption based Facebook ads closely matched SEM conversion rates.
• My Part: Strategy Lead, Ad Campaign Manager, Created Ads, Bidding and Optimization
nathan trimbach's digital
marketing
portfolio 6

7. New YouTube Strategy and Optimization
Increases Subscriber Growth Rate by 300%
• Problem: YouTube channel receiving high volume of organic traffic, but low
engagement, subscriber rates and lacked descriptions, tags and linkable annotations.
• Solution: Update tags, descriptions, annotations. Create more Q&A style videos.
• Outcome: Increased subscriber growth rate by over 300% and retention rate by 50%
• My Part: Strategy Lead, Produced Video Content, Promoted Videos across social media
nathan trimbach's digital
marketing
portfolio 7

8. Charm Giveaway Campaign Increases Email
Opt-ins by 2.5k+ and New Page fans by 500
nathan trimbach's digital
marketing
portfolio 8
• Campaign Goal: Use contest to increase wider fan base and email leads
• Ad Spend:$2,814.73 (total) | $0.17 (CPC) | $1.05 (CPL)
• Outcome: 2,685 Giveaway Participants - 495 new page fans from Giveaway alone
• My Part: Strategy Lead, Managed Ads, Scheduled Content & Provided ROI Analytics

9. Targeted Boston Ads Reaches over 200k Non-
Page Fans with Buy 3 Get 1 Free Promotion
• Campaign Goal: Reach Boston women with similar interests to fans with ad targeting
• Ad Spend:$1,081.75 (total) | $0.22 (CPC) | $5.01 (CPM)
• Outcome: 223,808 People Reached (221,312 reached with ads & 2,496 organic reach)
• My Part: Strategy Lead, Managed Ads, Scheduled Content & Provided ROI Analytics
nathan trimbach's digital
marketing
portfolio 9

10. Introduced Instagram for Photo Contest and
Increased Participation by 7x over Twitter
• Problem: Find a way to increase participation on a slow moving contest on Twitter
• Solution: Move contest to Instagram and auto-post images to Facebook Page
• Outcome: Increased participation by 7X & average daily page likes from 42 to 198
• My Part: Strategy Lead, Posted Content, Monitored Engagement & Provided ROI Analytics
nathan trimbach's digital
marketing
portfolio 10

11. Brand New Local Facebook Page Bypasses
Corporate Facebook Page Within 3 Months
• Problem: New local safety retailer wanted to reach out to Oil Industry workers
• Solution: Create a local page managed by the Store Manager to increase store traffic
• Outcome: Store manger new to Pages bypasses company Page and runs her own ads
• My Part: Provided training & strategy for new page likes, managing ads & hosting events
nathan trimbach's digital
marketing
portfolio 11

12. A/B Split Testing Email Subject Lines Increases
Open Rate by 22.8% and Doubled CTRs
• Problem: Email open and click through rates were struggling in the low teens
• Solution: Implement split testing to determine open and click through rates
• Outcome:
• SUBJ: Having Trouble With Your New Year's Resolution? Mama Can Help! 31.4% Open Rate
• SUBJ: Looking For Tasty Recipes? Here Are Mama's Favorites From Around The Web! 8.6% Open Rate
• My Part: Provided email marketing best practices training and Analytics Reports
nathan trimbach's digital
marketing
portfolio 12

13. Creating List, Recipe and Holiday Blog Posts to
Increase Coupon Downloads
• Campaign Goal: Increase coupon downloads to be redeemed in grocery stores
• Solution: Share blog posts with social channels to download coupons
• My Part: Wrote Blog Content, Posted to Social Media Channels and Provided Analytics
nathan trimbach's digital
marketing
portfolio 13

14. Growing a YouTube Channel from Scratch with
In-Store Interviews and Product Unboxings
• Campaign Goal: Create Videos centered around new products & customer experiences
• Outcome: Built a subscriber base from scratch for a brand new online community forum
• My Part: Owned content creation & strategy, executed production & channel management
nathan trimbach's digital
marketing
portfolio 14

15. Using YouTube Videos for Nutrition Coach to
Increase Sales in Wellness Workshops
• Campaign Goal: Create Educational Videos to promote wellness workshop sales
• Outcome: Increased email open rates and sales conversions using video
• My Part: Provided content strategy, production and YouTube management
nathan trimbach's digital
marketing
portfolio 15

16. Using Display & Video To Increase Signups for
Nutrition and Weight Loss Promotions
• Campaign Goal: Create Fun and Educational Videos to promote signups for classes
• Outcome: Increased Facebook Page engagement, presale signups and promo inquires
• My Part: Provided content strategy, production and design and YouTube management
nathan trimbach's digital
marketing
portfolio 16