1. Agoria
How ICT are
you?

2. Briefing
2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at
Werchter festival. Ultimate goal: data capturing & branded entertainment

3. Central idea
Participants had to fill out
their own festival wish list
for their stay at the festival
The winner could invite
4 friends & saw his wishes
come true
Everything was broadcasted by
JimTV (360° approach)

4. Central idea
They were brought by
helicopter and limo to the
festival
They had lobster and
champaign for dinner
They had a jacuzzi and
swimming pool at their
disposal, as well as a private
showcase from the Van Jets
who played at the festival

5. Results
Number of participants: 22.372
Number of opt-ins: 16.180