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“The reasonable person adapts himself to the world,
while the unreasonable one persists in trying to adapt
the world to himself”
Meaning of Cross Culture
It is the process of sending and receiving messages
between people whose cultural background could
lead them to interpret verbal and non-verbal signs
Why Cross Culture
Communication is important ?
Improves the contribution of
employees in a diverse workforce
Sharing of views and ideas
Dimensions of Culture
o Communication style
o Time orientation
These cultures rely more on
content rather than on
• They give value to the written
words rather than oral
• Low-context cultures: North
• They infer information from
message context, rather
than from content.
• They rely heavily on
nonverbal sign and prefer
indirectness & politeness.
• High-context cultures: Japan,
• Westerners value a direct, straightforward
Perception Of Time
o In some countries punctuality is considered
important and being late would be considered as an
insult. However, in other countries being on time
does not carry the same sense of urgency.
How can the same Gestures be treated
differently in different cultures
Difference in Body Language
United States of America
•Americans tend to refrain from greetings that involve hugging and other close
•When sitting, U.S. citizens often look very relaxed. They may sometimes sit
with the ankle of one leg on their knee.
•The left hand is considered unclean in the Arab countries.
•When sitting, keep both feet on the ground.
•The "thumbs up" sign is offensive throughout the Arab world.
•Bows are used for expressing appreciation, making apologies and requests,
as well as for greetings and farewells.
•When the Japanese want to give the impression that they are in deep thought,
they will sometimes fold their arms.
Effects of culture on crosscultural communication
• Culture is inappropriately blamed for some
miscommunication. Often it is assumed to be
the cause of miscommunication.
• One must take care not to over-generalize
cultural practices. There might be differences
of background like urban or rural, rich or poor
within same culture and therefore can lead to
miscommunication. Culture is a complex
subject and though crucial, should never be
Points to be kept in mind for effective in Cultural
Avoid Negative Questions
Write it down
Watch the humour