1. Tuesday Challenge
08/10/2013
Team : Chair, Chen, Jyoti, Meet

3. It is an online application
➔
Started in 2007 by two MIT students –
Drew Houston and Arash Ferdowsi.
(Dropbox, s.d.)
➔
Headquarters at: San Francisco, CA,
United States.
(Dropbox, 2013)
➔
2009: Won Macworld Editors' Choice
Award
(Macworld, 2009)
➔
2010: Won Techcrunch Best Internet
Application award.
(Kincaid, 2010)
➔
Has over 200 Million users worldwide
(Dropbox, s.d.)
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

4. What does it do?
• Lets you save your files on their cloud server for free
• Lets you access your files anywhere.
Smart phone, tablet, or desktop.
• Tries to eliminate the need for USB drives.
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

5. Is that it?
More features:
• Gives you 500 MB space
extra
for every friend you refer
• Keeps a 30-day backup and
version-history of your files
for free
• Lets you share links of your
huge files easily, even with
non-Dropbox users
• Automatic camera backup
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

6. What’s so good about it?
Ease of use..
or
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

7. What’s so good about it?
Not to worry if:
Computer breaks
Smart-phone lost, stolen etc.
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

8. What’s so good about it?
More secured:
• 256-bit AES encryption
• 2-step verification
(Dropbox, s.d.)
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

9. Target audience

10. Target audience
Organizations
Companies (international companies)/ Universities/ NGO
Individuals
Students/ Business people/ Self–employed people/
People who are using computers, IMac,
smart phones and tablets

11. Main competitors

12. Main competitors

13. Effectiveness of
the Advertising campaign

14. Advertising campaign
Online Advertising
Referral system
(promotional)
100 Million Thanks

15. Referral system
(promotional)
Users development strategy

16. Advertising campaign
Online Advertising
Referral system
(promotional)
100 Million Thanks

17. 100 Million Thanks
Publicity of Dropbox
Feedback

18. Missing of
the Advertising campaign

19. Advertising Campaign : What’s missing?
• Lot of useful features
• Can be put to good use
• Most people are unaware
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

20. Advertising Campaign : What’s missing?
• Should find ways to advertise such features to existing users.
• Potential new users can find some use of such features.
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

21. Advertising Campaign : What’s missing?
• United States: 29.5 % Users
85th most popular site
• United Kingdom: 4.8% Users
75th Most popular site
• India: 4.9% Users
240th Most popular site
• Russia and Japan:
• Ranking below 250 (in Japan: 315)
• No more than 3% users (2.3% in Japan)
(Alexa Internet, Inc. 2013)
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

22. Advertising Campaign : What’s missing?
Currently, Dropbox in very few languages
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

23. Advertising Campaign : What’s missing?
• Try to reach more people in their own language
• Need a new demographic specific campaign
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc

24. ［ Bibliography ］
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Alexa Internet, Inc. (2013) At: http://www.alexa.com/siteinfo/dropbox.com (Accessed on
07.10.2013)
Dropbox. Inc, (s.d.) About Dropbox. At: http://www.dropbox.com/about (Accessed on 07.10.2013)
Dropbox. Inc, (2013) Dropbox Privacy Policy. At: http://www.dropbox.com/privacy (Accessed on
07.10.2013)
Kincaid Jaison. (2010) Congratulations Crunties Winners! Facebook takes best overall for the Hat
Trick. [Online blog] In: Techcrunch.com. At: http://techcrunch.com/2010/01/08/crunchies-winner/
(Accessed on 07.10.2013)
Macworld, (2009) 25th annual Editors' Choice Awards: the complete list. At:
http://www.macworld.com/article/1144949/editorschoice2009.html?page=2 (Accessed on
07.10.2013)