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Strategic Alliances Overview
What you will learn… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Alliance defined ,[object Object],[object Object]
Figure 1: In formation Phases for the alliance process
IBM’s Global Alliances ,[object Object],[object Object]
The Global Airline Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Airline Alliances Airlines Type of Alliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Star Alliance: Code sharing, joint marketing; includes up to 15 partners in 2002
[object Object],[object Object],[object Object],[object Object],Factors promoting alliances
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Strategic Alliances
Licensing Arrangements ,[object Object],[object Object],[object Object]
Joint Ventures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consortia and Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks and Costs of Alliances ,[object Object],[object Object],[object Object],[object Object]
Balancing Cooperation and Competition ,[object Object],[object Object],[object Object]
Alliances and Ethics ,[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],http://twitter.com/#!/b2bwhiteboard

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Strategic Alliances

Notas del editor

  1. The star alliance network brings fifteen of the worlds finest airlines together. We are Air Canada, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, LOT Polish Airlines, Lufthansa, Mexicana, Scandinavian Airlines, Singapore Airlines, Spanair, Thai Airways International,  United and VARIG. Together, we give you what no one airline could: Access to 700 airports in 128 countries Access to over 550 lounges The possibility of earning and redeeming frequent flyers miles or points on any member airline World-wide recognition of status Priority reservation, standby and boarding for Star Alliance Gold members Priority baggage handling for Star Alliance Gold members, First and Business Class travellers * The most flexible round the world fares