Become a true festival rock star with KBC, 2006 & 2007 By taking part in the ‘KBC Word Rockster’-contest, people could win an exclusive Rock Werchter visit for 4 persons, complete with own limo, helicopters, Jacuzzi & VIP-village.

1. Agoria
How ICT are you?

2. Briefing
2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at
Werchter festival. Ultimate goal: data capturing & branded entertainment

3. Central idea
Participants had to fill out
their own festival wish list
for their stay at the festival
The winner could invite
4 friends & saw his wishes
come true
Everything was broadcasted by
JimTV (360° approach)

4. Central idea
They were brought by helicopter
and limo to the festival
They had lobster and champaign
for dinner
They had a jacuzzi and swimming
pool at their disposal, as well as a
private showcase from the Van
Jets who played at the festival

5. Results
Number of participants: 22.372
Number of opt-ins: 16.180