This presentation shows how social networking and access to the web on mobile phones is changing the way that customers shop for homes. It shows how local realtors are using these sites and services to reach out to potential home buyers and why others should pay attention. This was last presented to the Coos County, Oregon, Board of Realtors on April 21, 2011.

1. Buying a home at their fingertips
How to reach out on the standard and mobile web
Matthew “Buzzy” Nielsen
Assistant Director, North Bend Public Library
This presentation is licensed under a Creative Commons 3.0 Attribution United
04/21/2011 States license. For more information, visit http://www.creativecommons.org

2. The times they are a-changin'
Image source: "bookshelf," chotda on Flickr

3. Not the least for realtors

4. And that means the ways we reach
out to people are a-changin', too

5. Your customers are there. Are you?
People with profiles on
social networking sites:
Ages 18-29 86%
Ages 30-49 61%
Ages 50-64 47%
Ages 65+ 26%
Data source: Pew Internet & American Life Project's May 2010 tracking survey

6. It's all about content - Blogging

7. It's all about content - Blogging

8. It's all about timeliness - Twitter

9. It's all about timeliness - Twitter
Cross-promotion
of content

10. It's all about being social - Facebook

11. It's all about being social - Facebook
More
cross-
promotion

12. It's all about being social - Facebook

13. It's all about pictures - Flickr

14. It's all about video - YouTube

15. It's all about networking - LinkedIn

16. But wait ...

17. It's all going mobile

18. And organizations are adapting

19. Mobile phone use

20. 85% of people own mobile phones
Younger generations
= Higher use
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

21. 40% access the Web on phones
Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey

22. 25% only use mobile phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

23. 51% of the younger are mobile-only
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey

24. A growing trend
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010

25. A growing trend
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010

26. That's not a phone

27. Now that's a phone
Android Blackberry iPhone
Smartphone = handheld Computer
(that happens to make phone calls)

28. There's a lot you can do
Web search
Phone
Calendaring
Instant
messaging
Email
Texting
Social
Internet
networking

29. And that's just what you
can do from the home screen

30. Some sites are usable on the go
Even sites not designed for
mobile devices can still be
pretty usable on one.

31. Some not so much
Some sites can be pretty
challenging to use, especially
those that use a lot of Flash
(video and interactive) elements

32. Barcodes are sexy
QR codes

33. Barcodes are sexy
Scan a barcode, and ...

34. Barcodes are sexy

35. Location awareness

36. Location awareness opens doors
Find nearby Track your Conduct geography-
businesses location based searches

37. Location awareness also sells homes

38. Handheld house-finder

39. And there are lots of them
Homes.com
Zillow
Trulia Realtor.com

40. Takeaways
People are on social networking sites. You should be, too.
Cross-promoting your content across sites can get you more
views.
The web makes sharing multimedia content super-easy. Use
this to your advantage.
The mobile web - and smartphones - puts ready access to
information directly into people's pockets.
Sites look different on the mobile web (and other devices).
Keep this in mind while designing websites.
Location awareness makes it easier to shop for homes.
Embrace services that take advantage of it.

41. Questions?
View this presentation online:
http://www.slideshare.net/nbpl/
This presentation was made using open source software.
Ubuntu Linux LibreOffice Chromium GIMP Shutter Android
Operating system Impress Web browser Image editor Screenshot utility Mobile operating
Presentation program system