The document discusses search engine optimization (SEO) issues and how to diagnose them using Microsoft's Live Search Webmaster Tools. It provides an overview of how search engines work by crawling websites, ranking pages, and displaying search results. Common SEO issues involve pages not being crawled or indexed properly, low rankings, and problems with the search engine results page (SERP). The Live Search Webmaster Tools can help identify and fix issues with crawling, ranking, content, and SERPs.

1. Diagnose SEO Issues with Live Search Webmaster Tools Nathan Buggia Lead Program Manager Andy Woods Development Lead

2. Search traffic is mission critical Large Sites >2M Visitors/ month Medium Sites 2M-100k Visitors/ month Small Sites <100k Visitors/ month Survey of 650 webmasters in 2007. Study conducted by Microsoft.

4. How search engines work 1. Crawling 2. Ranking Index 3. Search Results

7. The act of searching 1. Crawling 2. Ranking Index Query Parsing Dynamic Ranking 3. Search Results

8. Finding issues 1) Branded Search 2) Keywords you want to rank for

10. Our secret toolbelt Crawl Issues Developer’s Toolbar (firefox, also IE version ) Live HTTP Headers (firefox) Firebug (firefox) User-agent switcher (firefox) Search Status (firefox) Crawl Issues Reports (webmaster tools) Verify Robots.txt (webmaster tools) Rank (Index) Issues Rank Checker (firefox) Backlink data (webmaster tools) Domain Score & Page Score (webmaster tools) Penalties? (webmaster tools) SERP Issues Live Search NOODP

13. The problem

14. Search Results

15. Are there any crawling issues?

16. But it doesn't look like a 404…

17. And what's with the 'https'?

18. Fixing the issue

21. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. http://webmaster.live.com