Nicola Cairncross shares her "Top 5 Reasons Not To Ignore Facebook Ads (Even If You Think Your Prospects Are On LinkedIn)" presentation at the Excela Infusionsoft Users Conference 3 June 2015 in Cheltenham.

1. Excela Infusionsoft Users
Conference
5 Compelling Reasons Not To Ignore
Facebook Ads (Even If Your Think Your
Prospects & Customers Are On LinkedIn
Not To Ignore Facebook Ads (Even If You Think Your
Prospects Are On LinkedIn)

2. • Welcome, I’m Nicola Cairncross, Author,
Speaker…

3. • I’m a podcaster…twice over!

5. • Crown & Anchor Reigning Champion

7. • Can you see any success potential here?

8. • The Story Of My Life
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Born1961
1966
1971
1976
1981
1986
1991
1996
2001
2006
2010
2016
2021
Income
Hard Work
Happiness

9. • My Reason Why

10. • My Secret Weapon #1

11. • My Secret Weapon #2

12. • My Secret Weapon #3

14. • Inbound –v- Outbound Marketing
– Successful businesses need traffic
• Earned / Joint Venture / Paid For
– Successful businesses need new leads
• Unqualified / Qualified
– Successful businesses need to convert to
sales
• Add Value
• Education
• Consultative Selling

15. • Consultative Selling Resources

16. • 5 Monster Reasons NOT To….
– It’s Different
– Fast & Super Cheap
– Leverage Existing Assets
– Hardly Any Competition
– It Really Works!

17. • 5 Monster Reasons NOT To….
– Different To Other Advertising
• Where They Play
• Print, TV & Radio
• Google Adwords
• Catch Them Before….

18. • 5 Monster Reasons NOT To….
– Fast & Super Cheap
• Leads in 15 minutes
• Clicks for 50p
• Exclusive Leads for £1-3

19. • 5 Monster Reasons NOT To….
– Leverage Existing Assets
• Website Visitors
• Prospect Lists
• Customer Lists
• LinkedIn Contacts

20. • 5 Monster Reasons NOT To….
– Hardly Any Competition
– Don’t Be A Dinosaur
• Print, Radio & TV
• Google Ads
• Social Media Content
• Facebook Reach

21. • 5 Monster Reasons NOT To….
– It Really Works!
• Leads in 15 minutes
• Split test
– Image
– Copy
– Audiences
– Country / Area
• Landing Pages
• No web designer needed

22. • Common Mistakes I See
– Not Setting Up Likes Campaign While Getting
Everything Else In Place
– Muddling Up Your Pixels
• 1 x Tracking Pixel goes on ALL pages
• Many Conversion Pixels go on specific TY pages
– Adding Tracking Pixel But …
• Not Setting Up Custom Audiences
• Not Drilling Down To Key Pages & Creating
Audiences Out Of Those URL’s

23. • Action Steps On Leaving
– Download my Free Report
• “How To Tell If Facebook Ads Will Work For You”
– Set up your Facebook Page (or revamp it)
– Think key words / phrases when you do
– Fill it with great content & keep updated
– Start a TARGETED Likes Campaign
– Use a tab to set up an Optin For Free Gift
– Outsource your Ads or DIY (but don’t miss out)