This is a slightly modified version from the one showed Chili Ideas III. Anyone interested in further details can contact us via the following email: info[at]ppolis.com

1. ppolisphere
the plan beyond ppolis
Hsiao-hsien Yang (nchild) @ Chili Ideas III
This presentation contains privileged or other confidential information.
If you are not the intended recipient, or believe that you have received this
message in error, please do not print, copy, retransmit, disseminate, or otherwise
use the information. Also, please delete the copy you received. Thank you.

2. Agenda
The concept & our product
The market & our model
This presentation is most suitable for potential
team members, partners, and investors
© 2008-2009 PPolis Inc. Privileged and Confidential 2

3. “We are what we have.”
Russel W Belk

4. People, their goods,
and the relationships
between.
4

5. Love Own
Sold Like Watched
Listened Want Bought
Need Dislike Read
5

6. Where We Are Standing
© 2008-2009 PPolis Inc. Privileged and Confidential 6

7. Where We Are Standing
© 2008-2009 PPolis Inc. Privileged and Confidential ppolis.tw 6

8. Where We Are Standing
© 2008-2009 PPolis Inc. Privileged and Confidential
~/user/nchild 6

9. Where We Are Going
ppolis
© 2008-2009 PPolis Inc. Privileged and Confidential 7

10. Where We Are Going
B C
A
ppolis ppolisphere
D
G E
F
Strategic Inflection Point: from a site to an ecosystem
© 2008-2009 PPolis Inc. Privileged and Confidential 7

11. Item Data API
Personal Preference API
Social Recommendation API
8

12. © 2008-2009 PPolis Inc. Privileged and Confidential 9

13. © 2008-2009 PPolis Inc. Privileged and Confidential 9

14. CD (797) Lab (61) Game (2) Mac (4) DC (1) Book (372) Mobi (1)
DVD (81)
© 2008-2009 PPolis Inc. Privileged and Confidential 9

15. Take Your Interests with You
© 2008-2009 PPolis Inc. Privileged and Confidential 10

16. Take Your Interests with You
© 2008-2009 PPolis Inc. Privileged and Confidential 10

17. Take Your Interests with You
© 2008-2009 PPolis Inc. Privileged and Confidential 10

18. Take Your Interests with You
OpenID
© 2008-2009 PPolis Inc. Privileged and Confidential 10

19. Retail Sites Go Social
© 2008-2009 PPolis Inc. Privileged and Confidential 11

20. Retail Sites Go Social
Owners (2388) Owners (2388)
Fans (102) Fans (102)
© 2008-2009 PPolis Inc. Privileged and Confidential 11

21. Market Opportunities
© 2008-2009 PPolis Inc. Privileged and Confidential 12

22. Market Opportunities
About company information...
© 2008-2009 PPolis Inc. Privileged and Confidential 12

23. Market Opportunities
About company information...
Whom do you trust?
© 2008-2009 PPolis Inc. Privileged and Confidential 12

24. Market Opportunities
About company information...
?
Whom do you trust?
Who is a person like me?
© 2008-2009 PPolis Inc. Privileged and Confidential 12

25. Market Opportunities (Con't)
Chart: Marketing Tactics in the Economic Downturn
Social Networking still
the #1 growth area in
online marketing even
in recession
© 2008-2009 PPolis Inc. Privileged and Confidential 13

26. The General Perception
“If you build it, he will come.”
build huge global audiences with a free
service, and let advertising pay the bills
© 2008-2009 PPolis Inc. Privileged and Confidential 14

27. Here Comes Another Bubble
© 2008-2009 PPolis Inc. Privileged and Confidential 15

28. Here Comes Another Bubble
You are not facebook
© 2008-2009 PPolis Inc. Privileged and Confidential 15

29. Here Comes Another Bubble
You are not facebook
Even if you are...
© 2008-2009 PPolis Inc. Privileged and Confidential 15

30. Here Comes Another Bubble
You are not facebook
Even if you are...
Click-through rate as
low as 0.01%
© 2008-2009 PPolis Inc. Privileged and Confidential 15

31. Here Comes Another Bubble
You are not facebook
Even if you are...
Click-through rate as
low as 0.01%
Demographic data
indifferent
© 2008-2009 PPolis Inc. Privileged and Confidential 15

32. The Myth of Segmentation
© 2008-2009 PPolis Inc. Privileged and Confidential 16

33. The Myth of Segmentation
In theory, marketing textbook must-read
© 2008-2009 PPolis Inc. Privileged and Confidential 16

34. The Myth of Segmentation
In theory, marketing textbook must-read
But...TW SNS doing segmentation,
please raise your hand!
© 2008-2009 PPolis Inc. Privileged and Confidential 16

35. The Reality
Finding someone like you is hard
Monetization usually doesn’t
come along with popularity
Social marketing is more easy to
say than do
© 2008-2009 PPolis Inc. Privileged and Confidential 17

36. One Internet Village, Divided
Social
e-comm.
Websites Networks
& others
© 2008-2009 PPolis Inc. Privileged and Confidential 18

37. One Internet Village, Divided
Social
e-comm.
Websites Networks
& others
NT$311.6B
ARO: 13581
© 2008-2009 PPolis Inc. Privileged and Confidential 18

38. One Internet Village, Divided
Social
e-comm.
Websites Networks
& others
NT$311.6B NT$6.9B
ARO: 13581 ARO: 2490485 / 689773
© 2008-2009 PPolis Inc. Privileged and Confidential 18

39. Platform as an Enabler
e-comm. Social
Websites Networks
© 2008-2009 PPolis Inc. Privileged and Confidential 19

40. Platform as an Enabler
e-comm. Social
Websites Networks
© 2008-2009 PPolis Inc. Privileged and Confidential 19

41. Platform as an Enabler
e-comm. Social
Websites Networks
Item Data
© 2008-2009 PPolis Inc. Privileged and Confidential 19

42. Platform as an Enabler
e-comm. Social
Websites Networks
Item Data Interests
in Goods
© 2008-2009 PPolis Inc. Privileged and Confidential 19

43. Platform as an Enabler
Needs, Supply
Matching
+ Collective
Filtering
e-comm. Social
Websites Networks
Item Data Interests
in Goods
© 2008-2009 PPolis Inc. Privileged and Confidential 19

44. Platform as an Enabler
Needs, Supply
Matching
Traffic + Collective
Filtering
e-comm. Social
Websites Networks
Item Data Interests
in Goods
© 2008-2009 PPolis Inc. Privileged and Confidential 19

45. Platform as an Enabler
Needs, Supply
Matching
Traffic + Collective Revenue
Filtering
e-comm. Social
Websites Networks
Item Data Interests
in Goods
© 2008-2009 PPolis Inc. Privileged and Confidential 19

46. Marketers
Resources, social
feeds, etc.
e-comm. Social
Websites Networks
Data or revenue
contributions
Developers
© 2008-2009 PPolis Inc. Privileged and Confidential 20

47. Marketers
Resources, social
feeds, etc.
e-comm. Social
Websites Networks
Data or revenue
contributions
Developers
© 2008-2009 PPolis Inc. Privileged and Confidential 20

48. Revenue Layers
© 2008-2009 PPolis Inc. Privileged and Confidential 21

49. Revenue Layers
Platform layer
Marketing Analysis Resource
Segmentation Leads
© 2008-2009 PPolis Inc. Privileged and Confidential 21

50. Revenue Layers
Platform layer
Marketing Analysis Resource
Segmentation Leads
Application layer
Target ADs
e-Commerce Commissions
Marketing Campaign
© 2008-2009 PPolis Inc. Privileged and Confidential 21

51. Our Visions
Everyone counts
Every penny counts
Every participant wins
© 2008-2009 PPolis Inc. Privileged and Confidential 22

52. Fund one, let a
thousand bloom...
Thanks for your attention.
For more information, please contact hhyang@ppolis.com