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csr and marketing

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Chaux Cedric
Chaux Cedric

csr presentation from master student at demontfort university in 2008

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CSR MARKETING
“ Is CSR used as just a marketing tool or as a genuine responsibility towards society? ” TOPICS COVERED •Marketingof CSR : Evolution and strategy •PR and CSR, Similarities. •Brand image
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
csr and marketing
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csr and marketing
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csr and marketing
csr and marketing
csr and marketing
csr and marketing

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csr and marketing

  • 2. “ Is CSR used as just a marketing tool or as a genuine responsibility towards society? ” TOPICS COVERED •Marketingof CSR : Evolution and strategy •PR and CSR, Similarities. •Brand image