Luis Herrera: Feeding the Beast - Responding to 21st Century Demands for Library Collections and Services

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Northern California Technical Processes Group

Slides for Mark Matienzo's presentation at NCTPG Annual Meeting April 28, 2017 at the San Francisco Public Library.

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Feeding the Beast:
Responding to 21st Century Demands for Library
Collections and Services
Northern California Technical Processes Group Annual Program
April 28, 2017
Luis Herrera, City Librarian

Age of Analytics and
Data Influenced Decision Making
Fast Forward to the…

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17*
pCirc 6,802,185 7,279,926 7,461,279 7,685,892 8,283,926 9,578,031 10,774,032 10,616,881 10,879,351 10,504,781 9,992,639 9,338,138 8,811,120 8,467,328
eCirc 148,634 376,359 556,694 816,631 1,273,429 1,869,658 1,493,451
Total Circ 6,802,185 7,279,926 7,461,279 7,685,892 8,283,926 9,578,031 10,774,032 10,765,515 11,255,710 11,061,475 10,809,270 10,611,567 10,680,778 9,960,779
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Circulation Trends Book FY09 to Estimated FY17*
pCirc
eCirc
Total Circ

-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
FY08/09 FY09/10 FY10/11 FY11/12 FY12/13 FY13/14 FY14/15 FY15/16 FY16/17*
Audio Circulation Trend FY09 - FY17*
MUSIC CD SPOKEN CD eMusic eAudiobooks

….or Who Uses a
Collection
Patrons who checked out
Chinese Language
material FY14.
Population density
grouped by Library
Service Area
Darker Color = Higher Density

…..or Users of a
Specific Branch
 Patrons who use the
Mission Branch Library.

… and How Likely These Families are to Have Children
Mission Branch City Wide

CollectionHQ and ESP
(Evidenced-based Selection Planning)

Using Statistics to Think about Shelf Allocation
Average Branch Adult NF
• 12.2% of circ
• Checked out 4 times
• 20% of inventory count
Average Branch Adult AV
• 20% of circ
• Checked out 13.5 times
• 10% of inventory count

LEARN ABOUT HOW THE PRIVATE
INDUSTRY HANDLES CHANGE
BENCHMARK AGAINST OTHER URBAN
LIBRARIES
PREPARE THE FUTURE OF THE LIBRARY FORUM
TO IMPLEMENT CHANGE
PROJECT SCOPE

• User Focus
• Invest in the Community of the Future
• Partner with Other Organizations
• Collect and Analyze Data
• Align Staff Around Goals
22
Five Common Core Ideas

23
User Focus
The library can’t be everything to everyone, and must target specific
customer segments.
Often the libraries would identify the basic services they provide to everyone, and
the customer segments identified are specifically the ones that they plan to invest
additional resources to serve.
Children/Youth
Immigrants
Job Seekers
Homeless
Typical
Groups
Elementary School
0-5 Years
High School
Unusual
Groups
Millennials

24
Invest in the Community of the Future
Youth and Family Services
Technology and Access
Community Engagement
Local Culture and History
Reimagined Spaces

FUTURE READINESS
Theory of Change
User Experience
Optimum Public Service
Continuous Learning

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