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TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao

1. Which does not belong to the Categories of New Products? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

Categories of New Products New-to-the-world Cost reductions New product lines Additions Improvements Repositionings Concept

[object Object],[object Object],Explanation of Concept

1. Which does not belong to the Categories of New Products? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

2. Which does not cause the Market/Marketing failure? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

Causes of New-Product failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept

The factors of Market/marketing failure ,[object Object],[object Object],[object Object],Explanation of Concept

2. Which does not cause the Market/Marketing failure? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

3. One of the following is not a stage in new- product development process? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

New Product Development Decision Process Concept Commercialization Business Analysis Product Development Marketing Testing Idea Generation Idea Screening Concept Development and Testing

New Product Development Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Explanation of Concept

3. One of the following is not a stage in new- product development process? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

4. What is the individual’s decision to become a regular user of a product? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

The Consumer-Adoption Process ,[object Object],[object Object],[object Object],[object Object],Concept

Stage in the Consumer-Adoption Process Evaluation Trial Adoption Explanation of Concept Awareness Interest

4. What is the individual’s decision to become a regular user of a product? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

5. What is NOT in the Concept Development? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer Question

Concepts in Concept Development ,[object Object],[object Object],Concept

Concepts in Concept Development ,[object Object],[object Object],[object Object],[object Object],[object Object],Explanation of Concept

5. What is NOT in the Concept Development? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

6. What is the right step of the Consumer-Adoption Process? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

The Consumer-Adoption Process ,[object Object],[object Object],Concept

Adopters of new products move through 5 stages ,[object Object],[object Object],[object Object],[object Object],[object Object],Explanation of Concept

6. What is the right step of the Consumer-Adoption Process? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

7. Which statement is Not correct in Marketing Strategy Development? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

Describes the target market’s size, structure, and behavior. Outlines the planned price, distribution strategy, and marketing budget for the first year . Describes the long-run sales and profits goals and marketing-mix strategy over time . Concept THREE-PART PLAN MARKETING STRATEGY DEVELOPMENT First Part Second Part Third Part

MARKETING STRATEGY DEVELOPMENT! ,[object Object],[object Object],[object Object],Explanation of Concept

[object Object],[object Object],[object Object],[object Object],[object Object],7. Which statement is not true in Marketing Strategy Development? Answer

8. Which is NOT related to the Creativity Techniques? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

Definition of the Creativity techniques ,[object Object],Concept

List of the Creativity techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],Explanation of Concept

8. Which is NOT related to the Creativity Techniques? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

[object Object],[object Object],[object Object],[object Object],[object Object],9. Which is NOT included the Time of Adoption of Innovations? Question

Factors Influencing the Adoption process ,[object Object],[object Object],[object Object],[object Object],Concept

Time of Adoption of Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],Explanation of Concept

[object Object],[object Object],[object Object],[object Object],[object Object],9. Which is NOT included the Time of Adoption of Innovations? Answer

10. Which is not related with Commercialization? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question

Definition of Commercialization ,[object Object],Concept

The factors of Commercialization ,[object Object],[object Object],[object Object],[object Object],Explanation of Concept

10. Which is not related with Commercialization? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer

TOP 10 Learning Questions for Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao

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