1. Welcome to EarlyWMC
Business Acceleration
Credentials Presentation

2. If you’re a business founder, senior leader or marketing
professional, goals & growth should be your obsession.
Ours is simple: to help you accelerate sustainable
commercial growth, faster and easier than if you were
working alone.
Growth Acceleration is our purpose, our obsession, and our
approach.
And at EarlyWMC it underpins everything we do.

3. Having spent 20+ years leading businesses and marketing
organisations, Neal Fullman and Laurence Alexander co-founded
EarlyWMC to solve a common problem they witnessed across a
variety of companies; namely, that clients naturally excel at
delivering products & services, but often lack either the resource or
DNA of sales, marketing and brand development required to achieve
exponential market penetration and growth.
EarlyWMC was established to empower its clients with a flexible,
turn-key, full-service outsourced solution to this problem.
Our aim is to reduce our clients’ operational expenditure and
pressure on internal resources to deliver growth improvements at
lower costs. We enable our clients to focus on what they do best:
develop world-class products and services.
Our story

4. We realised that the traditional agency model is outdated and
broken. It's out of sync with its clients’ needs for agility, speed, cost
effectiveness and return on investment.
• Traditional agencies
• Organised around tactical deployment: output rather than
outcome.
• Inefficiently run businesses, overhead-heavy with time-based
pricing models. By necessity, the aim is always to keep account
teams at full capacity, to turn a profit.
• Make promises they struggle to keep, based on assumption rather
than analysis.
• Fail to challenge their clients and in so doing, fail their clients.
We thought there had to be a better way.
Fixing the agency model

5. Welcome to
EarlyWMC

6. A better agency model
• Group structure. Flexible & Agile.
• Core team + Affiliate Partnerships. Best in Class Expertise.
• Outcome and Output(!) focused. Growth Acceleration.
• Pricing models aligned to strategic goals. Return on investment.
• Full-service, method-agnostic. Best tools for the job.
• Senior level Account Management. Reliable & Accountable.
• Analytical & Challenging. Fact v Fiction.

7. Agency Profile
• Founded: 2005
• Full-service marketing group, with in-house creative studio & production
• People: 71 (Central team of 12 based in London)
• Global coverage: London, NYC, San Francisco, Dallas, Cape Town,
Tel Aviv, Dubai, Singapore, Bangalore, Sydney
• Sector expertise
• Telecoms, Media & Technology (TMT)
• Big Data & Analytics
• Mobile Network Operators
• Security & Digital Trust
• Consumer Technology & Ecommerce
• Financial Services
• Publishing & Media
• Travel & Tourism
• Leisure & Hospitality
• Combined Revenues: £42M

8. Some of our experience…

9. Some of our experience…

10. Some of our experience…

11. Group Structure & Resource. A full-service solution.
Events &
Production
10 People
Customer
Advocacy
5 People
Digital
16 People
Publishing
& Print
7 People
PR & Comms
10 People
Creative
& Brand
9 People
Coaching
& Training
2 People
Head Office, London.
E A R L Y
12 People
Strategy & Planning
Marketing & Sales Enablement
Account Management

12. Central Team
• Go to market strategy
• Brand Architecture (Mission, Vision, Values, Positioning,
Stakeholder Segmentation, Messaging & Tone of Voice)
• Value Propositions & Use Cases
• Execution Strategy & Implementation
• Sales Enablement & Lead Generation
• Content Creation (Case Studies, White Papers, Collateral)
• Account Management, Programme Control & Client Service
• Research, Evaluation and Reporting
Group Structure & Resource
Head Office, London.
12 People
Strategy & Planning
Marketing & Sales Enablement
Account Management
E A R L Y
Events &
Production
10 People
Customer
Advocacy
5 People
Digital
16 People
Publishing
& Print
8 People
PR & Comms
10 People
Creative
& Brand
9 People
Coaching
& Training
2 People
Events &
Production
10 People
Customer
Advocacy
5 People
Digital
16 People
Publishing
& Print
7 People
PR & Comms
10 People
Creative
& Brand
9 People
Coaching
& Training
2 People
Group Structure & Resource. A full-service solution.

13. In-house creative
studio &
copywriting
Digital, Print,
Video
Brand Identity &
Look and Feel
Advertising
Sales Promotion
Content &
Collateral
Corporate &
Internal
Communications
Media & Analyst
Relations
Thought Leadership
Press office
Share of voice
Media training
Website Design &
Web Development
SEO & Analytics
HubSpot,
WordPress, Drupal
Social Media
Marketing
Webinars
CRM & Database
Marketing
Response-based
Email Marketing
Events &
Production
10 People
Customer
Advocacy
5 People
Digital
16 People
Publishing
& Print
7 People
PR & Comms
10 People
Creative
& Brand
9 People
Coaching
& Training
2 People
Event Strategy
Meeting Generation
Exhibition Stand &
Conference Design
& Build
Live Production
Logistics,
Accommodation &
Transportation
Video & Animation
Production, Editing
and Distribution
Customer Journey
Mapping
Customer
Satisfaction (CSAT)
Net Promoter Score
(NPS)
Customer Effort
Score (CES)
Voice Of Customer
(VOC)
Editorial Content
Brochure and
Magazine
Development &
Publishing
Print Purchasing
Print Production
Distribution
One to One and
Group Executive
Coaching
Goal &
Accountability
Mapping
Sales, Marketing &
Communication
Training
Certification
Group Structure & Resource. A full-service solution.

14. Our Approach
We blend strategy with targeted execution, and
an unhealthy obsession for results-driven
marketing & brand development - or as we call
it, 'Storytelling by Numbers’.
We do it directly, relentlessly - but always
passionately. It's why we've been around the
Industry 20+ years. Why our clients maintain
long-term, profitable relationships with us. And
why we're serving more clients now than ever
before.

15. Our Process
Rapid
understanding of
your business
challenges
Rapid
identification of
problems and
opportunities
Business analysis
and insight
Tried, tested &
proven
processes,
models and
growth strategies
Solutions-focused
business planning
Research &
discovery - listen
and learn
Rapid
implementation
Tracking the
numbers,
measuring the
results
Derived value
that pays for
itself
Storytelling
by
Numbers

16. Driven by insight, not by guesswork.
We create and execute Go-To-Market strategies to increase value,
both for you and your businesses, your investors and stakeholders
and the markets you serve.
And unlike other agencies, we look further than just the next piece
of creative, website, video or event.
We first embark on a fast journey of discovery, to gather insight into
the marketing problem at hand. We ask questions about long term
strategic and commercial objectives, and where necessary, we
challenge assumptions.
We then deliver high impact, budget-conscious marketing & sales
campaigns to achieve those goals and the growth you desire, without
breaking the bank or giving the CFO sleepless nights!
Marketing, Creative and Brand

17. Find > Win > Develop > Retain
We help Leadership & Management teams identify and
solve marketing and sales problems, to turbo charge
revenues, maximise brand positioning, and enhance
their communications and reputation.
We create results-oriented lead generation strategies,
define conversion and goal metrics and help select the
best channels to market.
And since your growth is our guiding force, we help our
clients engage their Sales teams, build their Sales and
Marketing Funnels and accelerate their brand impact,
by first understanding the journeys their customers
need to take, building growth opportunities into every
step.
Marketing, Creative and Brand

18. Commercially driven creativity
When it's time, we do the heavy lifting to get your brand
and messages out there with impact and convert
prospects to customers.
Our full service Creative and Brand Agency deepens
relationships with your brand, offering bespoke graphic
design, campaign production and management, from a
full marketing-mix perspective.
Our state of the art studios are home to our in-house
team, with creative talent and expertise covering every
format & media, from digital & print, through to video
production, animation and live event production.
Marketing, Creative and Brand

19. The Jato Speedwing brand and business need:
• The strength to withstand the test of time,
• The ability to evolve with the shifting commercial
landscape and
• A strategic plan for market entry and growth in both
the present and for the future.
• And your sales team needs to be enabled with the
tools to understand customer problems and present
your solutions to them consistently.
Helping Jato achieve growth
A few examples of how we’ve
achieved this for others….

20. The Brief
• Brand development (Evolution v Revolution)
• Multiple persona segmentation
• Non-sales generated leads
• Website replatform & redesign
• PR & Comms
The Solution
• Full-service outsourced marketing department
• Full rebrand and web redesign following acquisition
• Content & Collateral
• Multi-region events & PR programmes
• Structured digital marketing, response-based email
campaigns and social media via SalesForce &
HubSPot

21. A new, strategic brand architecture

22. A new visual language

23. New collateral

24. Sales Enablement: Playbooks

25. The Brief
• Brand development following acquisition
• Move from engineering focus to customer centric marketing
• Reposition from Technology play to ‘Big Data As A Service’
• Multi-level audience segmentation & targeting
- Decision Maker personas (CVD Level)
- User personas (Engineer & Manager Level)
• Non-sales generated leads
• Sales Team Realignment (Farmers v Hunters)
The Solution
• Full-service outsourced marketing
department (5 Years)
• Full rebrand and web redesign following
acquisitions
• Heavyweight brand-led Sales Enablement &
Content strategies
• Multi-region events, PR & Thought
leadership programmes
• Customer User Groups
• Customer Advocacy & VOC strategy (NPS)
• CRM white space identification
• Structured digital marketing, response-based
email campaigns and social media

26. Content, Lead Generation, Web & Events

27. Sales Enablement: Playbooks

28. The Brief
• Brand refresh to update a 40 year old business
• Lead generation
The Solution
• New visual identity
• New brand positioning and tone of voice
• 5 Corporate Videos
• New sales collateral
• New website & mobile app development

29. The Brief
• Market entry for new VC-backed taxi hailing app
The Solution
• Full go-to-market strategy and brand design
• Taxi livery campaign
• Advertising and Sales Promotion campaigns
• Social media campaigns
• Demand & Supply Collateral
• PR & Comms Strategy

30. Delivering for Jato
Urgent brief to create a PowerPoint template
look and feel concepts for Global Sales
Conference by Wednesday 2nd December
Provided 3 concept treatments:
1. Good Practices, Great Outcomes
2. Aspire concept & aspirational imagery using
- “Best Practices, Great Outcomes.”
- “Next Practice, Great Outcomes.”
3. Provided look and feel for a new Scorecard
29 November:
01 December:
Delivered 20 page PowerPoint deck including
design and Scorecard imagery
14 December:
Thank You
Merci
Gracias
Grazie
Obrigado
Tack
Vielen Dank
Dank U
Kiitos
Спасибо
Ευχαριστούμε
‫תודה‬
ありがとう
谢谢
감사합니다
Terima Kasih
คุณขอบคุณ
cảm ơn bạn
धन्यवाद
‫لك‬ ‫شكرا‬

31. Flexing with clients’ needs
Too many cooks spoil the broth, but no
cooks at all and, well, everyone goes
hungry.
That's why we’ve structured our agency group to
offer clients flexible resourcing to keep the wheels
turning, from individual account managers
spending time at your office to full-time teams,
project-based and retained relationships.
Whatever fits…it’s all about the results!
We can get experienced people to you quickly,
whether it's for ramping up a project, holiday cover
or filling a vacant role while you're recruiting.

32. Refreshingly different by design
We've got nothing against flashy, traditional agencies and
consultants hungry for awards and accolades - good luck to
'em! For us though, it's all about the numbers. About
helping our clients sell more, sell for more, and ultimately
sell more for more.
Yes, we have creative ideas and experienced talent.
Yes, our planning is impeccable and commercially savvy.
Yes, our account handlers would walk over hot coals to
deliver for clients.
But, at EarlyWMC all that expertise, passion and
commitment is channeled into producing effective growth
strategies that transform companies with real &
measurable results in a cost-effective, flexible manner.
And our clients find that refreshingly different!

33. At EarlyWMC
Our mission is simple:
To help our clients achieve goals that
accelerate sustainable and exponential
commercial growth, faster and easier together
than if they were working alone.
Thank you.
Merci Gracias Grazie Obrigado ‫תודה‬
Tack Vielen Dank Dank U Kiitos
Спасибо Σας ευχαριστούμε
ありがとう 谢谢 감사합니다
Terima Kasih คุณขอบคุณ
cảm ơn bạn धन्यवाद ‫شكرا‬‫لك‬
www.earlywmc.com
connect@earlywmc.com