Introduction of Policy Illustration Project Gogami Shunichi NECO Lab. Political Communication Research Group Leader (Policy Illustration Project Manager)

1. Keio SFC NECO Lab.
Political Communication Research Group Jun,6,2013

2. Key Concept of My Research
Extent to which one has confidence
that they have the information
necessary to participate in politics or
to vote.
(Kaid, Mckinney, & Tedesco, 2006)
• Political Information Efficacy is closely related to internal efficacy*1 but differs in that it focuses solely on the
voter's confidence in his/her own political knowledge and its sufficiency to engage the political process (and
to vote).
• Focuses on the Cognitive Elements of Efficacy
Cited from a Kaid’ Slide*2

3. Research Theme

4. Background
1. Knowledge is an important determinant of electoral and
democratic participation (Deli Carpni & Keeter, 1996).
• A strong relationships between young voters’ perceptions or
confidence in their political knowledge and the likelihood that they will
exercise their right to vote. *2
2. Sufficient Political Information Environment : We can easily
get various information of politics and policy from the
Internet.
3. Low voter turnout and political efficacy of Japanese Youth
• Some Reasons: Difficult to understand policy, especially
primary information. Political apathy caused by secondary
information.

5. Research Question

6. Translation
Not
Add Meaning
Not
Subtract Meaning
Not
Change Meaning

7. PoliComi Group
Symposium @ORF 2012
Project Manager
Gogami Shunichi
Advisor
Shimomura Kenichi
Advisor
Okada Kenichi
Policy Illustrator
Kato Nami From April 2013, we’re
working mainly at SFC
with Shimomura Kenichi
Guest Professor.
(From March 2012 to January 2013,
we performed a project at Cabinet PR
Office.)
Research Group at NECO Lab,
Focusing on Political Communication in the Internet
Performing various project

8. Policy Illustration Project
高年齢者が継続して働けるよう、継続雇
用制度（現に雇用している高年齢者が希
望するときは、定年後も引き続き雇用す
る制度）の対象者を限定できる仕組みを
廃止します。*3
Difficult
Easy-to-Understand

9. Process
Architect
WEB Designer
Policy Illustrator
(1) Making blueprint
(2) Explain the meanings
of policy to illustrator
Creating web page with
policy Illustration
Analyze access data to
improve the page and
policy illustration
Translate policy
content into illustration
Easy-to-understand page with policy illustration
(3)
(4)
(5)

10. Example : Policy Illustration
【健康長寿社会の実現】
厚生労働大臣は、再生医療の迅速な
実現を図るとともに、医療機器の開
発スピードを引き上げるため、薬事
法改正法案、再生医療安全性確保法
案を今国会に提出すべく、作業を進
めること。
Illustrated by Kato Nami / Architected by Gogami Shunichi
http://www.kantei.go.jp/jp/headline/sei
cho_senryaku2013.html

11. Pattern Mining
1. Mining pattern from “Kasumigaseki Literature”
2. Create templates that can be used by a third party

12. Creating a web service
1. Comparable the original
information and Policy
Illustration
2. User can Submit policy
illustration using pettern
we made.
3. Accumulate Knowhow
Platform of Policy Illustration
(Still thinking about function of the service…)

13. Problem of My Research
How examine an effect of illustration on the my service?
⇒ Study experimental procedures in associated research
(By end of July, I prepare the experimental design.)

14. Associated Research
• Examining Internet Interactivity Effects on Young Adult Political Information
Efficacy
John C. Tedesco. (2007).
• The Research of the Effects of Illustrations in Textbooks.
Shumura Yuri. (2009).
•
Kobayashi Tetsuro.
• Political Information Efficacy and Internet Effects in the 2008 us Presidential
Election
John C. Tedesco. (2011).
• The Efficacy of News Browsing: The Relationship of News Consumption
Style to Social and Political Efficacy
David Tewksbury, Michelle L. Hals and Allyson Bibart. (2008).

15. Significance of My Research
"Information" is a key component for democratic nation and
participation politics. Political Illustration will contribute it.
I create the world
whoever can
participate
politics to the
extent possible.

16. Latest Information
Keio University SFC
NECO Laboratory
http://neco-lab.com/necolog http://twitter.com/jun_necolab
necolab.contact@gmail.com
Tsumugi introduce
our activity, event,
news to you.
つむぎくん
にっき
Blog that members
write about research,
activity, and event.
ねころぐ！
Twitter that provide
latest news of us
じゅんくんの
つぶやき
Contact us
http://facebook.com/necolab

17. Summary
1. My Research Theme
• Improving the Political Information Efficacy of Japanese youth by creating web service which provide
illustration of primary Information in the Prime Minister’s Office WEB site.
2. Background
• Knowledge is an important determinant of electoral and democratic participation (Deli Carpni & Keeter,
1996).
• Sufficient Political Information Environment : We can easily get various information of politics and policy
from the Internet.
• Low voter turnout and political efficacy of Japanese Youth
 Some Reasons: Difficult to understand politics or policy, especially primary information. / Political
apathy caused by secondary information.
3. Research Question
• If Japanese youth can get reliable and easy-to-understand primary information, their PIE will be
improved?
4. Policy Illustration Project
• Translate difficulty primary information to illustration.
5. Problem of my research
• How examine an effect of illustration on the media?
 (Task) Study related works

18. Annotation
*1 : internal efficacy
Political Efficacy is divided into two concept : Internal Political Efficacy and External Political Efficacy.
• External Political Efficacy relates to “beliefs about the responsiveness of governmental authorities and
institutions to citizens’ demands.”
• Internal Political Efficacy ,is manifested in “beliefs about one’s own competence to understand, and to
participate effectively in, politics”
(Niemi, Craig, & Mattei, 1991, p.1407)
*2 : Kaid’ Slide
http://www.docstoc.com/docs/135953331/Political-Information-Efficacy-and-News-Consumption-in-Young-
Citizens
*3 : http://www.kantei.go.jp/jp/headline/syakaihosyou.html