Picture worth 1000 words

Picture is worth
1000 words(and $)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @mayhem@nectarmedia.co

November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 12000 Twitter followers
0 Linkedin Connections 3500 Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 600 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com

•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content

What is Pinterest
Using Pinterest for Business
Pinterest Best Practices
What is Instagram
Instagram Best Practices
Instagram Tools
Instagram Contests / Ideas
Growing Your Following
Today’s Agenda

Pinterest
What’s it all about
•PICTURES
•100 million users
•Visual favorites boards
•Extremely viral
•80% female
•26-54 age range
•Aggregator of stuff
•Driver of web traffic

Pinterest
Why you need to be there
•PICTURES
•Third largest referrer of
web traffic
•Business to consumer
•If you’re selling an
experience or visually
attractive product
•If you have a strong web
presence (eComm)

Pinterest
When, what, how?
•PICTURES
•Evenings
•Organize your boards
•Pin content FROM your
website to your boards
•Showcase your brand
personality
•Comment, like and repin
•Brand your boards & pins

Pinterest
When you shouldn’t be there
•PICTURES
•If you are purely
business to business
•If your product is non-
visual
•If your web presence is
poorly done
•If you have no
conversion strategy

What is Pinterest?
Pin Timeline

What is Pinterest?
Boards

What is Pinterest?
Pin
Uploaded by user
Or…Pinned from a web page
Added to a board (organize)
Description
Social
Comment
Like
Repin
Tweet/Facebook/Email or Embed
on a web site

What does this mean for business?

Driving traffic to web sites!

Boards
Organizing
Pinning
Repinning
Pinners
Finding People
Be Social
Sharing
Commenting
How to Use Pinterest

Create boards to organize your pins
Hobbies, Crafts, Books I like, Amazing Awesomeness
How to Use Pinterest: Boards

Start pinning
Click “+” button
Click “Pin it”
Add the “Pin It”
button for your
browser
Surf and Pin
Pictures and Videos
How to Use Pinterest: Pins
*Flash based web sites and small images will not allow pinning
* You cannot pin from Facebook (but you can from Google+)

You can also ADD a pin
manually
Add a Pin (same as Pin It
bookmark)
Upload a Pin (from your
computer)
How to Use Pinterest: Pins

How to Use Pinterest: Repin
Hover: Three actions 1. Repin 2. Like 3. Comment
Click the image to see it larger and click “Repin” like or comment
Select the board you want to pin to
Add your own description (helpful)

Click your profile
Select Find Friends
Finding People
Connection to Facebook (very cool)
Invite Friends through email
Follow individual boards or entire profiles
Look at “Everything” and “Popular” for people to follow

Share your pins
Facebook
Twitter
Embed on a web page
Email
Comment
Similar to Twitter and
Facebook you can
mention a pinner by
starting with the @
symbol
Be Social

8 Best Practices for Business Use
Use Pinterest Widget Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com

Track Your Pin Popularity
pinterest.com/source/username

ORGANIZE / BRAND YOUR
BOARDS and IMAGES
Showcase a personality
•Use the cover photo to brand your boards.
•Use a water mark of your brand to brand your images
•Add a map to your boards
•Showcase your brand personality

Example: Northern Quest

HOLD A CONTEST

Pin It To Win It
Create a hashtag that you
can search. Encourage
participants to create
boards and pins with that
hashtag.
Create a “Pin it to Win It
Board” with a giveaway to
one of the random repins

Conversion Strategy
Develop a conversion strategy. What are you going to do with that
traffic once it is on your site. Do you make it easy for users to buy
your product, download your recipe, opt in to your mailing list? If
done right, you can convert the eyeballs to dollars.

Conversion Strategy
Think about it
Gather emails “opt in”
Buy now
Discounts for “pinners”
What is the ACTION item

Add Metrics To Your Site

Watermark / Text Images

Add a Facebook Tab

Instagram
•PHOTO SHARING
•150 million active users
•Share pictures and
video with filters
•40 million posts per day
•18-34 age range

Instagram
When, what, how?
•PHOTO SHARING
•Complete your profile
•Follow people, like
pictures, comment (think
Twitter)
•Post videos and pictures
•Use hashtags to get
broader audience
•Develop contests

Instagram
When you shouldn’t be there
•PHOTO SHARING
•If you have nothing to
share
•If the demographic isn’t
yours
•If you don’t have a
visual product

Attention is the currency of social media

Instagram
Why you need to be there

Tools for Measurement
Sumall.comiconosquare
Instagram

1. Take lots of pics
2. Use hashtags
3. Geo-Tag photos
4. Add Facebook Tab
5. Connect to Facebook (page)
and Twitter
6. Use the “send to” feature
7. Add text to pictures
8. Instagram Contests
Instagram Best Practices

Tools for Contests
Snapwidget.com
Instagram

#NectarKiss ContestInstagram

#NectarEvents Web ShowcaseInstagram

Vine
•Video Sharing
•30 million active users
•Share 6 second video
•2 million posts per day
•18-34 age range

Vine

Growing a Following

Growing a Following
1. Find and follow relevant
accounts (use #hashtag
search, look at followers of
friends)
2. Share good content
3. Engage with comments, likes,
repins, etc
4. Cross promote your accounts
on your other networks and
email lists

Q&A

mayhem@nectarmedia.co
http://nectartastingroom.com
http://spokanewinemagazine.com
http://nectarmedia.co
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMedia
Slideshare.net/NectarMedia
Contact Info

Picture worth 1000 words

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