1. Cost-Effective Websites and Brochures (How to actively promote your new business) Neal Edlin – West Street Design www.weststreetdesign.co.uk
2. Different Types of Marketing for New Businesses Telesales / Cold calling Newspapers Networking PR Printed Brochures / Leaflets Websites Email Marketing Social Media Videos Direct Mail
3. Important factors to consider for your marketing strategy Age Group of Audience / Demographic Business or Consumer Client Timescale Effectiveness of Options – which is right? Budget
40. Other considerations: Weigh up quantity vs. print run types Paper Weights and textures Finishes to ensure you stand out ‘A’ sizes are always more cost-effective CMYK vs. RGB Layout and Imagery Spelling and Grammar (!) Consider usage: leave / send / show Branding consistency Quality vs. Low Cost printers ALWAYS BE A PRINTING TART.
41. Thank you for taking part in this workshop West Street Design offer various entry-level packages for small or start-up businesses. If you require any further information there is a leaflet and an entry-level information sheet, available at the end of this workshop which you are welcome to take with you for future reference. Thank you. Neal Edlin 01964 543818 / 07713 784902 www.weststreetdesign.co.uk neal@weststreetdesign.co.uk
