Jake Neethling

Johannesburg Area, South Africa South Africa

Digital Media and Marketing Specialist

Advertising / Marketing / PR

My main career objective is to drive projects focusing on how to reach consumers in a digital world. Digital communication channels are essential in today’s media and marketing landscape. What is integral to understand is that communication consists of the right message on the correct channel, without the one the other is meaningless. The business challenge at the moment is about developing or having access to digital platforms that can drive marketing messages. It comes down to making content easy to discover for the market being targeted.