2. Introduction
• NANO CAR ?
Ratan tata’s “lakh takiya car”.
• The inception
Inspired by the great number of indian’s
families with two wheeler rather than the four
wheeler vehicles.
3. •TATA ANNOUNCE NANO
Tata motors announced in 2006
that the nano, one lakh car will be
manufactured in singur ,WB.
4.
5. Dream car for the indian
middle class family.
Nano came to be known as
“people’s car”.
Overwhelming response for
advance booking.
For the initial one lakh cars
tata receives 2,06,703
bookings.
Expansion of indian car
market
According to study CRISIL,
nano was expected to expand
the nation’s market by 65%.
6.
7.
8. 3Lac - 4Lac 1Lac - 1.5Lac 75K- 85k
How to manufacture nano
9. • Impossible to “I am Possible”.
Credit Rating Information Services of
India Limited
Credit Rating Information Services of
India Limited
10. •Land acquisition controversy
Bengal government forcefully acquired agricultural land
to entice tata to set up manufacturing unit.
Mamta banergee’s entry and tata’s exit
Farmers of singur, with the support of TMC,
force tata to move out.
18. SWOT ANALYSIS
• Strength
1. Lowest price.
2. Easy maintenance.
3. Required less space for parking.
4. smooth drive.
• Weakness
1. Perceived as a cheap product which repels the aspirational
customers
2. Setting up of production plant in WB caused a lot of tension
3. Smaller fuel tank and Less powerful engine
4. Limiter international presence
19. OPPORTUNITY
• 1. Capitalize on the fact that it is the most
affordable car and acquire new customers
• 2. Increasing per capita income and purchasing
capability of potential customer base
• 3. Introduce CNG model at the earliest and
attract the public passenger car segment
• 4. Augmenting the distribution and service
network in various countries
20. THREATS
1. Increasing fuel costs
2. Competition from other big automobile giants
3. Competitive products offering same level features at a
lesser price
4. Product innovations and frugal engineering by
competitors
5. Customer perception of a cheap car can lead to loss of
sales
