A multi-disciplinary approach to commerce is uniquely able to provide clients with the full end-to-end commerce solution.
By merging strategy and design with the technology and support expertise, we can provide clients with a cohesive solution from vision through implementation. This ensures that the vision is seamless across all channels for a transformed customer experience.
By combining the expertise of disciplines, we can create a unique and complete experience for companies seeking digital commerce solutions.
Maintaining the relationship between these disciplines under a single practice ensures consistent methodology and ongoing collaboration between groups.
The consumer purchasing experience has shifted from one touchpoint to multiple touchpoints.
Whether in-store, online, via mobile, tablet, or through social media, we understand how a customer approaches the shopping process.
The various touchpoints along the shopper’s journey define the customer experience.
6. 60%
“We know that
of our U.S. store
sales are influenced by our customers’
experience on bestbuy.com and
.
of the products we sell online are
picked up in-store.”
50%
– Brian Dunn, Former CEO, Best Buy
22. Retail trends
1.
Digital Commerce growing - European e-commerce sales will grow by 78% by 2016, to USD
230 billion (Forrester, February 2012).
2.
Mobile shopping increasing - Shopping on mobile devices in the UK is set to increase by 53% in
the next 12 months hitting £4.5billion (Centre for Retail Research/Kelkoo 2012)
3.
Physical and digital shopping merging - 45% US online shoppers plan to combine
online, brick and mortar and mobile shopping in 2012 (PriceGrabber 2012 Shopping Outlook)
4.
Opinions of others matter – Over 40% of men and over a third of women are more likely to
purchase something if a friend has recommended it on a social network (JWT Intelligence Social
Commerce Report)
5.
Sales associates need information - 47% of customers highlight poor knowledge of Store
Associates as the most disliked experience when in a store. (RIS News 2011 Shopper Experience
Study)
6.
Engaging experiences critical – ‘Fun to shop at’ is one of the key attributes for millennials
when selecting their retailer of choice (Ad Age – How Millennials are Spending their Precious
Dollars on CPGs)
26. Understand Where you are…
Immersive Ecommerce
Ecosystem
Integrated Commerce
Data portability across devices;
relevant experiences for each
device
Transaction Basics
Multiple devices supported (PC
Web, tablet, smartphone)
Limited Ecommerce
PC Web only
No
Ecommerce
Customer-centric connected
commerce; leading edge
capabilities; innovative digital
products
27. How
A multi-disciplinary approach to commerce is uniquely able to
provide clients with the full end-to-end commerce solution.
Traditional Agencies
Strategy
Design
Traditional Systems Integrators
Implementation
Optimization &
Support
By merging strategy and design with the technology and support
expertise, we can provide clients with a cohesive solution from
vision through implementation. This ensures that the vision is
seamless across all channels for a transformed customer
experience.
28. A multi-disciplinary approach
Strategy &
Customer
Insight
Customer
Experience
Business
Process
Technology
Analytics
By combining the expertise of disciplines, we can create a unique and
complete experience for companies seeking digital commerce
solutions.
Maintaining the relationship between these disciplines under a single
practice ensures consistent methodology and ongoing collaboration
between groups.
31. Omni-Channel Innovation
The consumer purchasing
experience has shifted from one
touchpoint to multiple touchpoints.
Whether in-store, online, via mobile,
tablet, or through social media, we
understand how a customer
approaches the shopping process.
The various touchpoints along the
shopper’s journey define the
customer experience.
We need to redefine and transform the customer experience.
33. Don’t be afraid to fail
“I’ve missed more than
9000 shots in my career. I’ve
lost almost 300 games. 26
• Lorembeen trusted to sit
times, I’ve ipsum dolor
amet, consectetur
take the game winning shot
and missed. I’ve failed over
– sed do eiusmod tempor
and over and over again in
incididuntis why I
ut labore et
my life. And that
dolore magna aliqua
succeed.”
• Lorem ipsum dolor sit
amet, consectetur
– sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua
Don’t be afraid to fail
34. Innovate Iterate Innovate
•
•
•
Path to Purchase
– Awareness
– Familiarity
– Consideration
– Purchase
Interaction channels
– Mobile
– Web
– Tablet
– Social
– In Store
– OOH
Services
– Experience
– Strategy
– Technology
– Support
Today’s shopper is much more complex. She looks like this.
Retail is getting disrupted all across the world. Target CEO writes letter to vendors asking for showrooming help. Tesco in Korea digital extends it’s inventory to the subway walls.
St. Peter’s Square during the announcement of Pope Benedict in 2005
St. Peter’s Square during the announcement of Pope Francis in 2013
But pretty quickly customers started bring the internet into the store
Mobile (tablet/smartphone) accounted for 11% of e-commerce sales in 2012 ($25B), will grow to 25% by 2017 ($108B) via eMarketerWill Influence $689 Billion in Retail Store Sales by 2016 (18% of all retail sales) via Deloitte
48% of all time spent on the digital retail properties is now via mobile or tablet via @gfulgoni CEO of @ComScore
[Justin please rebuild the two pie charts]
We create an accurate profile for you, called aFashion Fingerprint®, based on your own body shape, style and preferences. All of our fashion and style advice is unique to you and based on your Fashion Fingerprint®.Our top styling team identify the most inspiring and flattering types of clothes for you. They give you a free personal Style Guide, that includes a list of your wardrobe Must Haves and the styles you should avoid.And then every day, our technology searches all brands online, from high street to high end, looking for Recommendations that best match your Fashion Fingerprint® , to present your own daily edit of the season’s best pieces.
Retailers had a brilliant answer for the threat of e-commerce.Give customers two doors… one for e-commerce and one for stores.
Razorfish is already a proven leader in the digital marketing industry, so by bringing our expertise in multiple disciplines under one practice, we are able to provide the full digital solution for all of our clients’ needs. Our experience in all areas made this practice a natural progression for the suite of razorfish solutions.
These opportunities start with replatforming projects. That’s the inflection point when retailers pick new vendors and re-evaluate incumbents.
Razorfish is already a proven leader in the digital marketing industry, so by bringing our expertise in multiple disciplines under one practice, we are able to provide the full digital solution for all of our clients’ needs. Our experience in all areas made this practice a natural progression for the suite of razorfish solutions.