Business Environment in Japan A commodity that can be traded between Japan and India after considering the relations between the two nations. A marketing plan for the same and the reason for choosing the commodity.

1. Japan
Global Business Environment
50121617
2014 AD
A 610
Roll # 668

2. Japanese Economy
• Second largest developed economy
• Third largest by GDP
• Fourth largest by PPP
• Largest creditor nation
• Largest electronic goods industry
• Third largest automobile manufacturer
• 72% GDP through service sector

3. Japanese Economy
• Did not focus on security and war after WWII
unlike most nations and within 3 decades
became a huge booming economy
• Most innovative country
• Tokyo Stock Exchange is the largest stock
exchange in Asia
• 12th of 178 countries in the 2008 Ease of
doing business index

4. Japanese Economy
• Japanese Prime Minister Shinzo Abe is seen to
be an "Indophile" and advocates close security
cooperation with India.
• Abenomics includes a "mix of reflation,
government spending and a growth strategy
designed to jolt the economy out of
suspended animation that has gripped it for
more than two decades.

5. Trading Block Member
• ASEAN plus three
• APEC
• China-Korea-Japan FTA
• TPP

6. Economic Parameters
• GDP – US$ 5960 billion
• GDP Growth rate – 2%
• Foreign reserves – US$ 1.154 trillion (2011)
• Moody’s Credit rating- Aa2

7. Economic Parameters
• Inflation- -0.03% (2012)
• Low unemployment rate- 4.40(2012)
• Public debt – US$13.64 trillion (2011)

8. International Trade Statistics

9. Advantage in producing commodities
• Very limited resources and scope of
production is very limited
• Huge imports and skilled manufacturing leads
to great scope
• 3rd largest automobile manufacturer

10. WTO
• Member since 1 Jan 1995
• Committed to help developing countries
benefit from the multilateral trading system
and better integrate in the global economy
• Donated more than CHF 9,555,000 since 2002
• Keeps donating for various training programs

11. World Bank
• Member since 1952
• Post World War II borrowed more than US$
850 million over 30 loans
• Focused mostly on developmental projects.
• Did not focus on security and war after WWII
unlike most nations and within 3 decades
became a huge booming economy

12. World Bank
• Completed transition from borrower to source
of finance in 1971
• Second largest shareholder in 1984
• Over US$ 150 billion bonds have been sold

13. India and Japan
• As of 2000, there were also around 800 Indians working in
the IT industry in Japan, up from 120 in 1993.
• Kenichi Yoshida, a director of Softbridge Solutions Japan
Co., stated in late 2009 that Indian engineers are becoming
the backbone of Japan's IT industry and that "it is
important for Japanese industry to work together with
India.”
• Another 870 Indians were employed as cooks.Others are
engaged in trading, importing Indian handicrafts, garments,
precious stones, and marine products, and exporting
Japanese electronic goods, textiles, automotive parts, and
jewellery.

14. India and Japan
• Japan is currently India’s third largest source of foreign direct
investment; Japanese companies have made cumulative
investments of around $2.6 billion in India since 1991.
• In October 2008, Japan signed an agreement with India under
which it would provide the latter a low-interest loan worth US$4.5
billion to construct a railway project between Delhi and Mumbai.
This is the single largest overseas project being financed by Japan
and reflected growing economic partnership between the two
nations.
• India is also one of the only three countries in the world with whom
Japan has security pact, the other two being Australia and the
United States.
• As of March 2006, Japan was the third largest investor in India with
an estimated total investment of US$2.12 billion.

15. India and Japan
• In November 2009, the Japanese steel manufacturer JFE
Steel agreed to partner with JSW Steel, India's third-largest
steel producer, to construct a joint steel plant in West
Bengal.
• During Prime Minister Manmohan Singh's visit to Japan in
2010, both countries agreed to foster increased business
exchanges, people-to-people contact and signed a
memorandum of understanding to simplify visa procedures
for each other's citizens.
• Other highlights of this visit includes abolition of customs
duties on 94 per cent of trade between the two nations
over the next decade. As per the agreement, tariffs will be
removed on almost 90 per cent of Japan's exports to India
and 97 per cent of India's exports to Japan

16. Commodity to be marketed
Manga,
Anime,
Video Games
and
J-Pop

17. Commodity

18. Commodity

19. Commodity to be marketed
• Japan hopes to raise the percentage of its exports of
"soft power" - manga, animated films, video games
and pop music - from 2% of the total to 18% over the
next decade, creating half a million jobs.
• The cultural affairs agency has reportedly requested 12
billion yen to create a national centre for media art
that would promote Japanese pop culture overseas.
The manga genre encompasses every possible
theme, from tales involving lovable characters for
children, to historical and political themes, sports and
pornography.

20. Marketing Plan
• India happens to be a growing consumer of
comics
• Osamu Tezuka, (God)of manga wrote
biographical manga Buddha from 1972 to
1983.

21. Marketing Plan
• Product
– Comics (Manga)
– Animation (Anime)
– Video Games
– Japanese Pop Music
• Price
– It is premium presently but should be lowered to
facilitate purchase by school going children

22. Marketing Plan
• Promotion
– Anime ambassador Doraemon
– Fest and fairs
– Art competitions
– Food stalls with Japanese snacks
like Ramen, Tempura etc
• Place
– Schools
– Book fairs
– Bookstores
– Second hand bookstores