Local digital marketing

Digital Marketing
For local business

www.MillionMedia.com | neil@millionmedia.com

Winning More Customers
Adwords

YouTube

SEO

Social Media

LinkedIn


Adwords


Adwords: Hotspots

Getting the top position in
the search results is best for
your business. However, the
top three ad slots are very
strong positions. Adwords
can be an effective way of
bringing traffic to your site if
you can’t get the number 1-4
search result positions
(SERP).


Adwords: Localise

Compete for local
customers
It’s difficult to compete with
national chains and SEO
experts. However, local
customers are more valuable
to you, so worth paying more
for.


Adwords: Specific Keywords

“Pink Bath”
Target specific
keywords
The most common mistake is
targeting broad keyword
phrases. Use specific
keywords to be more
effective and pay less per
click.


Adwords: Landing Page

People prefer to
land close to
their destination

The flight only cost me £5 but
Barcelona airport looked a little
different to what I expected


Adwords: Measurement

Adwords without
measurement is only seeing
half the picture. And having
Analytics without seeing
conversions is only half
again. Which we think makes
a quarter of a picture?
Regardless, you need both!


YouTube: TV habits are changing

People watch less TV in
groups and at scheduled
times. On-demand TV can be
viewed on computers, tablets
and phones, providing a very
personal experience.


YouTube Channels
What are your
customers watching?
If you run an accountancy firm,
don’t expect your customers to
watch lots of programs about
accountancy. However, they may
watch news, current affairs or
financial channels, which means
you can target and advertise to
them.


Retail has changed

Retail has changed throughout
history. Throughout centuries,
shopkeepers have learnt to adapt
to changing customer habits, new
technology and delivery. The
internet is simply another way of
selling.


Retail & content are inseparable

It used to be that journalists
wrote, magazines published,
and retailers sold.However
publishers now realise they
can sell direct and retailers
have realised they can write
about their products. The
two are becoming one as new
online e-commerce becomes
more common.


SEO: Outperforming the competition

John & Dave were two
hikers walking in a wood
when they came across an
angry bear. John
immediately starts to take
off his hiking boots and put
his running shoes on. Dave
says, “Why are you doing
that, you can’t outrun a
bear!” John looks up at
Dave and says, “It’s not the
bear I have to outrun.”
In local marketing you only
have to outperform the
competition, which is far
easier than outrunning the
bear.


Social Media: How to stand out in a crowd

Social Media is like trying to
capture people’s attention in a
huge crowded room. If you have
lots of money you could capture
attention through building a
huge neon sign.
But how do you do it if you’re a
small business?
Shouting how good you are is
ineffective.
Give demos. Help people with
small problems. Engage with
those around you, and they will
help spread the word.


Social Media

Play to your strengths
Royce Gracie was an unbeaten ultimate
fighting champion, despite using the
martial art of Jui Jitsu. This was previously
considered inferior by many fighters
because it was primarily a defensive, rather
than attacking style. However, Royce knew
that when an opponent - even ones much
bigger than him - were on the ground their
style was neutralised and Jui Jitsu, which
taught holds and grappling techniques, was
far more effective.
A small retailer can compete through
agility, flexibility and creativity.

Royce Gracie
UFC Hall Of Fame


LinkedIn: Social media for business

Adverts

Groups

Upgrade

Articles


Localise your Ads to radius of your business so you can compete
Adwords Very careful targeting. Don’t go broad. Tight, highly specific
Measure using Analytics so you can

Video on anything you like. What do your target audience watch?
YouTube
Use Adwords to place adverts on YouTube

SEO SEO is about creating content people want to link to
Video, photos, articles, guides, news, how to, PRweb
Long term gains. New competitive marketplace. Winners will be the
ones who invest in content.
Content can also drive your social media strategy

Social Media Get people to engage. Spread the word
Content is key
Comment on comments
Like, share, be interactive, get involved

Similar to Facebook. Share content
LinkedIn Consider advertising to local senior management people
Create and join relevant groups
If you write content add a ‘LinkedIn Share’ button
Check who is looking at your profile
Personal contacts are key or highly relevant information


Find this presentation at
www.MillionMedia.com

Our Services
Setting up Adwords
SEO
Digital Audit & Strategy


Local digital marketing

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