4. Business drivers
Only 1% of applications for financial funding by new businesses and
projects get funded by angel and venture funds.
main reasons for unsuccessful applications:
Lack of proof of concept and/or established customers
Poor business plan
No / Limited experienced management team
36% drop in global VC funding between 2009 and 2008 (Source Dow
Jones VenturesSource)
$29,6 billion in 2009
$46,5 billion in 2008
Changing pattern
Support existing portfolio
Fewer, larger deals
Less risk, closer to profitability
Increased syndication
5. Mission statement
BelieversFund wants to provide
collectively sourced funding and
sales support towards start-ups and
early growth companies in the
mobile, web and gaming industry.
7. The Crowdfunding-principle
Crowdfunding = the collective cooperation, attention and
trust by people who network and pool their money together,
usually via the Internet, in order to support efforts initiated by
other people or organizations
Investors analyse, challenge and fund a project, business,
…by pledging pre-orders, debt finance or equity finance.
Project owners present the project and promote it. They get
the collected funds from only if the target amount is
reached within the defined time period.
Financial partners get access to pre-screened projects that
can apply for funding.
8. Crowdfunding in the financing cycle
Crowdfunding is an additional financing method for businesses.
It allows a quick feasibility-check of the project,
prior to application for additional funding with structural partners
10. The Concept
GET FUNDED
By offering attractive pre-order terms
Terms are defined per milestone
Only if milestone-target is reached
GET GREAT DEALS
By pledging pre-orders
Per milestone
Only if milestone-target is reached
GET SALES
70% of all sales
on BelieversFund
GET COMMISSION
15% of sales
on BelieversFund
for supported projects
1 to 4 months – 5K€ to 100K€
11. The road to funding
Project owner request:
Definition target budget
Definition funding period
Definition milestones
Defenition pre-order conditions per milestone
BelieversFund:
Screening of relevance, realism, commitment
Project owner:
Provides compelling publishing content
Project owner’s network
Believers’ network
BelieversFund’s
• Online network
• Database
• Community Managers
12. Value Proposition
Funding with
development
Cherry-pick projects Proof of concept
Keep 100% of IPR’s Diversify portfolio per
milestone
Confirm commercial
skills of management
Diversify terms per
milestone
Get exclusive deals Invest after first funds
made available
Establish dedicated
customer base
Earn sales commission
Increase sales Be the first to discover
Leverage online brand
awareness
Improve ypur online
reputation
14. Market focus - Products
350.000+ apps for all platforms
FC revenu 2010: $6,8 Bn
CAGR : 35% till 2014
Social / Casual / Mobile / Skill games
FC revenu 2010: $5 Bn
CAGR : 15% till 2014
CRM / Collaboration / Office Suites
FC revenu 2010: $10 Bn
CAGR : 17% till 2014
Niche portals and networks
E-commerce / M-commerce
Online business concepts
17. Marketing the eco-system
Developer platforms
Collaborative platforms
Professional networks
Mobile marketing agencies
Investment portals, brokers
Digital natives
18 to 40 years old
Always connected
Innovators, technology geeks
Gamers
Incubators
Technology angels
Seed funds, venture funds
BelieversFund Community
Managers
BelieversFund Community
Managers
Database Marketing
Social Media
Referral Agreements
18. Spreading the word
Social Media
Project Owners leverage the power of different social media
channels to create visibility for their funding project. Friends on
Facebook, followers on Twitter, readers of blogs, connections of
niche social networks
Believers create a maximum of buzz to help realizing the
funding, and get the deal.
Database marketing activating believers and project owners
Community Managers
Employed by BelieversFund
Virtual teams per region
Assigned to projects
Use social media to help projects get successfully funded
Partner and referral agreements with financial partners,
incubators, research institutes, …to create visibility for project
owners
20. Pricing and terms
Campaign deposit
49€/ $69 to get a project published
100% refund when reaching milestone
successfully funded
Success fee
8% on collected funds for successfully
funded projects
Sales revenue-split
70% of sales revenue for project on
BelieversFund to project owner
15% to believers, 15% to BelieversFund
Non-exclusive sales agreement
22. Platform preview
Compelling and complete project presentation
Easy tracking of progress and funding
Easy interaction with community through Facebookj/Twitter Connect
Wiki content share with major networks (FB, Twitter, MySpace)