2. Keyword research is one of the most
important, valuable, and high return activities in the search
marketing field. Ranking for the right keywords can make or
break your website.you not only learn which terms and
phrases to target with SEO, but also learn more about your
customers as a whole.
4. FreshKey : keyword research tool that allows me to see
beyond the regular Google Instant suggestions and
predictions that appear when I start typing things in on
Google.
Not only does it give you new keyword ideas, variations, and
synonyms, it also sorts the keywords depending on
popularity.
5. If you have multiple channels you wish to do keyword research for and
want to sound like an idiot explaining the pronunciation of this tool to
your watercooler buddies, then Soovle is a perfect fit.
Soovle allows you to explore the most typed in keywords on multiple
search engines based on the keyword root you give it. It even includes
Amazon and eBay.
Not only is it a great keyword research tool to use, but it’s also a great
brainstormer as you can slowly start typing in your ideas and allow it to
auto-generate its own ideas.
6. Ubersuggest takes any keyword you give it and
immediately gives you an almost unlimited list of
alphabetized and numerical keyword variations of
your original keyword.
You can even take it further by adding (bounce
house ab, ac, ad) to uncover more keywords that
you could potentially bid on or use for SEO
purposes.
7. Now even though you won’t be expanding your keyword net
by using search query report mining, you’ll at least be
improving yourAdWords or Bing Ads account by patching up
holes.
One common thing I notice in PPC accounts is the lack of
attention and detail in which the account owner or previous
agency allows one or a couple of keywords to be the (catch
all) for everything. A common example would be to have the
keyword (+bounce +house) or (bounce house) and leave it at
that.
8. The Google Keyword Planner is sometimes
regarded as the alpha and omega of keyword
research tools.You must have an AdWords account
to access it, and that doesn’t mean you have to pay
anything to use it, it’s still free.
The Google Keyword Planner will show you some
pretty neat stats like average monthly
searches, competition level (high, medium, or
low), the average cost per click, and more.
9. I could never forget WordStream’s very own
keyword tool for both SEO and PPC keyword
research.
TheWordStream keyword tool allows you to target
certain niches (groups of related keywords), gives
you further suggestions, and also allows you to
group them based off of a common theme for easy
ad group launches.
10. This might not be the best and most fruitful
keyword research tool but it allows you to see what
meta keywords your competitors could be using to
try to rank organically.
Since I use Google Chrome as my browser, it’s super
simple to right-click on a site and select (View Page
Source).
11. This one’s for the film nerds! If you’re a brilliant
marketer (which you are, you’re reading
WordStream after all), then you know thatYouTube
is the second biggest search engine in the world.
Smart people know the value ofYouTube and are
already using it for their content marketing
strategies, so it would make sense to optimize your
video headlines and descriptions to get the highest
possible rankings.
