Here is an analysis on how the daily habits of mobile internet users with regards to the different categories of contents, apps and services they surf on their mobile devices - smartphones, tablets etc. The categories of contents, apps and services are grouped into 4 segments, which are characterised against frequency of usage versus retention over time. Key to the follow on analysis and go-to-market would be the business models applied to these content categories. For my post on this topic, please go to http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html. Appreciate your comments.

1. Daily (mobile/online) Habits
Frequency of use vs Retention
High Engagement & Churn
1. Social Networking
2. Social Games
3. Streaming Music
4. Dating
High Engagement & Value
1. Communication
2. News
One-off Premium Use
1. Education
2. Deals & Retail
3. Health & Fitness
4. Medical
5. Photo & Video
6. Entertainment, Music,
Personalization
Scheduled Use but High Value
1. Travel
2. Navigation
3. Utilities
4. Weather
5. Sports Scores
6. Reference
7. Books
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Frequencyofuseperweek
Retention over 90 days
Source: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysis